FRANCE Chilly's Spring Campaign - Day In The Life Working In The City
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like to create a city life themed video featuring 3 of Chilly's products: s2 cup, s2 flip bottle and cutlery set. The idea is to illustrate how these items are essential to a busy life in the city from morning to evening.
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Series 2 Coffee Cup, Series 2 Flip Bottle, and cutlery set.
https://www.chillys.com/uk/categories/coffee-cups-series-2
https://www.chillys.com/uk/pages/series-2-flip-bottle-brand-page
HOOK
VOICEOVER: If your city days are as busy as mine, you need to check these out.
VISUALS: Creator faces towards the camera and reveals their Chilly’s products collection.
PRODUCT INTRO
VOICEOVER: Let me introduce you to Chilly’s ultimate city kit, the Series 2 Flip bottle, the Series 2 Coffee Cup and Cutlery Set.
VISUALS: A montage of the creator packing each of the products into their backpack/handbag one by one.
PRODUCT DEMO 1
VOICEOVER: I’m usually in a crazy rush when heading out in the morning, so coffee on the go is a must. The Chilly’s Series 2 cup keeps my coffee hot for up to 4 hours and comes with a rotating lock perfect so no spills on my commute.
VISUALS: A sped-up montage of the creator heading to work, walking, and then onto a bus, in a car or a train.
PRODUCT DEMO 2
VOICEOVER: At lunchtime, the cutlery set is a lifesaver. I hate eating with wooden or plastic cutlery when on the move. The stainless steel cutlery is such a nice experience and it even comes with a straw so I’m never stuck
VISUALS: POV pulling out the cutlery and eating a lunch, outside (on a bench, table or picnic style) Selfie shot of sipping through the straw.
PRODUCT DEMO 3
VOICEOVER: In between meetings and errands, I stay hydrated on the go with my favourite Flip bottle. I love the practicality, from the carry nylon loop, easy to drink flip lid, and most importantly, it keeps drinks cold for up to 24 hours.
VISUALS: A montage of the creator using the Flip bottle going through the city, POV shot of carrying the bottle with the carry loop, also front on / selfie shot taking a sip on the go.
CTA:
VOICEOVER: Honestly, it's not just about staying hydrated or having hot coffee on the move, it's about making my hectic life a little easier. I'm all in with Chilly's, you guys. You need to check them out.
VISUALS: Getting through the door, placing the bag down, and slumping onto the sofa arms out wide, relieved to have finished a good working day.
Living in a big French city.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Aim for a clean and premium feel
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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