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Project Summary

Project Name
Hovis - Everday Moments
Brand
We Are Freak
Brand
HOVIS
Compensation for this project
$120
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

We are working with Hovis to create video content about 'Everyday Moments' where Hovis is the Hero. The content is natural and organic, British, not glossy. We want to show how Hovis is an important part of everyday life by showing various scenes such as: 

  • Breakfast at home, 
  • Walking and snacking with a friend, 
  • Lunch with the family, partner, parents, kids, 
  • coming home after a long day and making a sandwich. 

We would like 3-5 scenes of these 'Everyday Moments' per creator. And we are commissioning 5+ creators for this as we will be compiling a master edit of all these lovely bread moments into a master video which will then go out on social media.

TIP: Share examples of ASMR content you have done

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

We would like to use Hovis Soft white. It can be used in any format as long as this bread is featured in the cooking or final product thats eaten. So toast, toasties, sandwich's. https://www.hovis.co.uk/soft-white-bread/medium-sliced 

Main Concept
Script/Description of Scenes

Raw Edit - A compilation of ASMR clips as we would like the Raw Edit to have no voiceover -  just the direct sound effects from the video would be great so we can incooperate into the master edit. (Laughter, toast crunching, toast popping out the toaster, general chatter). We want to show this is real raw everyday moment and these sound effects will reinforce this. 

We want to show how Hovis is an important part of everyday life by showing various scenes such as: 

  • Breakfast at home, 
  • Walking and snacking with a friend, 
  • Lunch with the family, partner, parents, kids, 
  • coming home after a long day and making a sandwich. 

-----

Final Edit - Voiceover: that same compilation except this version has a voiceover and light music playing in the background. The content/script of the voiceover it's up to you, but it should be organic, like speaking to a friend. You could be telling a story about what a 'good' day for you looks like, or something someone did for you recently that made your day, or a childhood story related to breakfast routine, making sandwiches, having a snack. It shouldn't be salesy about the bread, but resonate with the key tag line - As good today as it's always been. 

The Key tag line is: As good today as it's always been.

--

Which exact moments of your everyday you would like show we will leave to your discretion. If you want to feature other family members this is encouraged (as long as they have given permission for them to be filmed/part of this UGC content). The only must is Hovis soft white bread must be shown or featured in some way. 

Additional information

Deliverables:

  • Final Edit - with voiceover/captions/music
  • Raw Edit - ASMR only (no voiceover/captions/music)

DO

  • Please film in natural bright light
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.
  • No blurry footage, not being able to see you or the product

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
We Are Freak
Pronunciation
Social Media
Category
About

Freak is a full service Digital agency that work with numerous brands to bring their social media, website and interactive ideas to life.

Brand Guidelines

We love a variety of brands! 

Tone of voice

A mix of professional, friendly and engaging. 

Competitors/similar brands

We love a variety of brands! 

Details on brand
Name
HOVIS
Social Media
Category
Food/Beverage
About
Soft White Medium Sliced Bread Soft from the first slice to the last, it’s the perfect bread for sandwiches or toast. Benefits: Low Fat, Low Sugar, Source of Protein
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
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