Hovis - Everday Moments
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We are working with Hovis to create video content about 'Everyday Moments' where Hovis is the Hero. The content is natural and organic, British, not glossy. We want to show how Hovis is an important part of everyday life by showing various scenes such as:
- Breakfast at home,
- Walking and snacking with a friend,
- Lunch with the family, partner, parents, kids,
- coming home after a long day and making a sandwich.
We would like 3-5 scenes of these 'Everyday Moments' per creator. And we are commissioning 5+ creators for this as we will be compiling a master edit of all these lovely bread moments into a master video which will then go out on social media.
TIP: Share examples of ASMR content you have done
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We would like to use Hovis Soft white. It can be used in any format as long as this bread is featured in the cooking or final product thats eaten. So toast, toasties, sandwich's. https://www.hovis.co.uk/soft-white-bread/medium-sliced
Raw Edit - A compilation of ASMR clips as we would like the Raw Edit to have no voiceover - just the direct sound effects from the video would be great so we can incooperate into the master edit. (Laughter, toast crunching, toast popping out the toaster, general chatter). We want to show this is real raw everyday moment and these sound effects will reinforce this.
We want to show how Hovis is an important part of everyday life by showing various scenes such as:
- Breakfast at home,
- Walking and snacking with a friend,
- Lunch with the family, partner, parents, kids,
- coming home after a long day and making a sandwich.
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Final Edit - Voiceover: that same compilation except this version has a voiceover and light music playing in the background. The content/script of the voiceover it's up to you, but it should be organic, like speaking to a friend. You could be telling a story about what a 'good' day for you looks like, or something someone did for you recently that made your day, or a childhood story related to breakfast routine, making sandwiches, having a snack. It shouldn't be salesy about the bread, but resonate with the key tag line - As good today as it's always been.
The Key tag line is: As good today as it's always been.
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Which exact moments of your everyday you would like show we will leave to your discretion. If you want to feature other family members this is encouraged (as long as they have given permission for them to be filmed/part of this UGC content). The only must is Hovis soft white bread must be shown or featured in some way.
Deliverables:
- Final Edit - with voiceover/captions/music
- Raw Edit - ASMR only (no voiceover/captions/music)
DO
- Please film in natural bright light
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see you or the product
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