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Project Summary

Project Name
Celladix Sebum Rebalancing RX 131 Ampoule (August UGC)
Brand
Pixated
Brand
celladix
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

Create 20-second video ads that appeal to women across the United States by showcasing the transformative effects of the Celladix Sebum Rebalancing Rx 131 Ampoule on oily, combination, and acne-prone skin. The ads should emphasize authenticity, with a focus on relatable experiences and visible improvements without using extreme close-ups, in compliance with Meta's ad policies.

# Variations
Additional Variations
0
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Celladix Sebum Rebalancing Rx 131 Ampoule is a scientifically-formulated skincare solution designed to balance sebum production, reduce and prevent acne, and improve overall skin texture and clarity. Featuring key ingredients like Niacinamide, which reduces inflammation and sebum, Salicylic Acid for exfoliating and unclogging pores, and Tea Tree Oil with antimicrobial properties, this ampoule is perfect for oily, combination, and acne-prone skin types. To achieve optimal results, apply a few drops daily after cleansing and before moisturizing. For more information and to purchase, visit :  https://celladix.us/products/sebum-rebalancing-rx-131-ampoule 

Main Concept
Script/Description of Scenes

Please create a script that's natural and authentic to you, and use the following outline as a guide. Must share script/storyboard ahead of filming!

Content Outline:

1) Engaging Hook & Introduction (3 seconds):

    • Objective: Capture attention immediately with a relatable statement or question that resonates with women who experience oily or acne-prone skin.
    • Visuals: A mid-shot of the creator in a well-lit bathroom, introducing themselves with an energetic smile.
    • Example Voiceover: “Struggling with oily skin? I’ve been there. Let me show you what helped!”

2) Show Real Skin Challenges (4 seconds):

    • Objective: Illustrate the creator’s genuine skin concerns, such as oily patches or breakouts, without extreme close-ups. The goal is to create a connection with viewers by showing common skin issues in a relatable way.
    • Visuals: Mid-shots focusing on the face, where the skin’s oiliness or acne is visible but not too detailed. Use natural lighting to highlight these areas subtly.
    • Example Voiceover: “Here’s my skin—shinier than I’d like and dealing with a few breakouts.”

3) Introduce the Product (3 seconds):

    • Objective: Introduce the Celladix Sebum Rebalancing Rx 131 Ampoule as the solution to the skin challenges shown earlier.
    • Visuals: A medium shot of the creator holding the product and showing it to the camera, focusing on the packaging and the product’s texture.
    • Example Voiceover: “Then I tried the Celladix Ampoule, and it’s been a game-changer for my skin.”

4) Application Process (3 seconds):

    • Objective: Demonstrate how easy it is to apply the product, emphasizing its lightweight and non-greasy texture without zooming in too closely.
    • Visuals: A mid-shot of the creator applying a few drops of the ampoule to their face, showcasing how smoothly it spreads and absorbs into the skin.
    • Example Voiceover: “Just a few drops, and it feels so light and refreshing.”

5) Showcase Real Results Over Time (4 seconds):

    • Objective: Highlight the visible improvements after consistent use, such as reduced oiliness, fewer breakouts, and smoother skin, using subtle comparison shots.
    • Visuals: A side-by-side or transition sequence showing the creator’s face before and after using the product over time. Ensure the shots are mid-range, showing the overall improvement rather than detailed close-ups.
    • Example Voiceover: “After just two weeks, my skin is less oily, smoother, and way clearer.”

6) Empowerment & Call to Action (3 seconds):

    • Objective: Motivate viewers to take control of their skin issues by trying the Celladix Ampoule, with a clear and compelling call to action.
    • Visuals: A medium shot of the creator confidently recommending the product, with on-screen text highlighting the website.
    • Example Voiceover: “Take charge of your skin—get your Celladix Ampoule at celladix.us!”

7) Personalized Closing Touch (3 seconds):

    • Objective: End with a warm, personal recommendation to leave a lasting impression on the viewer, making them feel like they’re receiving advice from a trusted friend.
    • Visuals: A final mid-shot of the creator smiling, showing their improved skin and holding the product.
    • Example Voiceover: “Trust me, your skin will thank you!”

Tone & Style:

  • Tone: Warm, friendly, and relatable. The creator should convey genuine enthusiasm and confidence in the product.
  • Visual Style: Clean, bright, and natural. Avoid extreme close-ups, focusing instead on medium shots that capture the overall look and feel of the skin.
  • Captions: Use concise, impactful captions to reinforce key messages and benefits.

Format & Technical Details:

  • Video Length: 15-20 seconds
  • Orientation: Create both vertical (Instagram Stories/Reels and TikTok) and horizontal (YouTube and Facebook) versions.
  • Resolution: 1080p or higher.
  • Audio: Clear and conversational voiceover, with light background music that enhances the message without overpowering it.

Additional information

We are looking for women based in America from diverse nationalities and age groups to create our video ads. We want creators who come across as raw, real, and bubbly. Your personality should shine through, making the content relatable and authentic. Your audience should feel like they’re getting honest and genuine insights into the product.

Technical Details:

  • Video Length: Maximum 20 seconds.
  • Resolution: Ensure high-quality video (1080p or higher).
  • Orientation: Create two versions of the video: (Twirl recommends filming in Horizontal and frame yourself in the centre, so you can easily crop to 9x16 / Vertical format. please reach out to Twirl for support if you need - you DO NOT need to film twice!)
    • Vertical format: For Instagram Stories/Reels and TikTok.
    • Horizontal format: For YouTube and Facebook.
  • Captions: Include brief captions or on-screen text to highlight key benefits and results.
  • Audio: Clear, bubbly, and energetic voiceover. Avoid sounding sales-like; be creative and natural. The provided voiceover tips are just examples; feel free to add your own creative flair and style.
  • Location: Footage should be shot in a bathroom with clear, close-up shots of skin. Ensure proper lighting for clarity.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Pixated
Pronunciation
Social Media
Category
Marketing agency
About

High-converting campaigns and digital experiences from growth marketing and digital transformation specialists. Together, we grow.

Brand Guidelines
Tone of voice

Casual, engaging

Competitors/similar brands
Details on brand
Name
celladix
Social Media
Category
Beauty/Cosmetics
About
a derma-cosmetic brand that combines "Cell", from skin cells, and "Radix", which means the source of origin. Our brand strives to create products based on skin science that tackle the fundamental causes of skin-related issues.
Brand Guidelines
Do's & Don'ts Do's: Do ensure your footage is clear and well-lit, preferably shot in a bathroom setting. Do use a clear, energetic voiceover that is friendly and genuine. Do showcase close-up shots of your skin to highlight texture and improvement. Do follow the video length and orientation guidelines. Do add your own creative flair and personal touch. Do highlight the scientific benefits and key ingredients of the product. Don'ts: Don't include any negative comments or reviews about the product. Don't use overly scripted or sales-like language. Don't include any other brands or products in the video. Don't use poor lighting or unclear footage. Competitors Be aware of our competitors to understand the market and differentiate Celladix: The Ordinary: Known for their Niacinamide 10% + Zinc 1% formula. Paula’s Choice: Known for their Skin Perfecting 2% BHA Liquid Exfoliant. La Roche-Posay: Known for their Effaclar Duo Dual Action Acne Treatment. Brand Guidelines Tone: Friendly, genuine, and relatable. Visuals: Clean, clear, and professional. Use natural lighting and minimal background distractions. Voice: Energetic and bubbly, yet authentic and trustworthy.
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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