Unboxing video for Craft Gin Club's Gin Advent Calendar
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
The Brief
We’d like a short video showcasing Craft Gin Club’s brand-new Gin Advent Calendar for Christmas 2023.
The video should showcase the front, back and inside design of the calendar a little bit as well as opening a few of the windows to showcase one or two of the little gins inside.
Ideally you would make a G&T (please use a clean, stylish glass packed full of ice and a slice of garnish, if possible!) to show how delicious the gin is.
We’d love to see you on-screen enjoying a festive G&T!
Puns and festive jokes are welcomed; or, if you’d rather keep it classy and cosy, that’s fine too! Whatever feels most authentic to you.
The video should be well-lit, whether that’s cosy and festive, or bright, natural daylight.
We want to show how this advent calendar will really brighten up those long, dark, cold nights in at home this winter and really add to the festive fun.
The video should ideally be set in a cosy and even festive-looking home living space.
A festive music soundtrack would be gin-credible!
Video must be filmed in portrait mode.
Please note: we are ‘Craft Gin Club’ (not ‘the Craft Gin Club or any other variant!)
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Craft Gin Club’s new Gin Advent Calendar:
Behind each door is one of 25 miniature bottles, each containing a double shot of festive, classic or flavoured gin just perfect for Christmas!
All of the gins come from the best small and independent gin distillers from around the UK and across the world.
Some of the gins have been created exclusively for this advent calendar, so you’ll be the first person anywhere in the world to try them!
A few we’re really looking forward to are an exclusive Mince Pie Gin by Tarquin’s Distillery and a Black Forest Gin by Nelson’s Distillery
Three tasty cocktail recipes are on the advent calendar for everyone to try at home - a ‘Claus-mopolitan’, a ‘Festive Snowball’ and a ‘Sloe Gin Negroni’.
Please feel free to choose a few of the following concepts to focus on in your voiceover and supers, whichever resonate most with you personally (we’d love to hear a pun or festive joke or two!):
Ho-ho-woah!
Why wait til Christmas Day for a surprise treat?
I’m gin-gling all the way to Christmas Day with Craft Gin Club’s Gin Advent Calendar,
it feels like Christmas Day is already here every day this December as you open a calendar door to discover s delicious surprise gin inside
Each gin is different and all of them have been taste-tested and chosen by the experts at Craft Gin Club
All the gins you’ll try come from beautiful independent gin distilleries across the UK and around the world
These gins are all made by real craftspeople who are passionate about making beautiful spirits using real ingredients
Some of the gins have been created exclusively for the advent calendar so you’ll be the first to try them in the whole world!
On their website, you can find all the recommended tonics, garnishes and mixers you need to create the perfect G&T with each gin, yum.
I couldn’t wait until the 1st December to try my first one - I’ll keep what’s inside that door a secret but it tasted delicious - cheers!
CTA:
Head to Craft Gin Club online today to get your Gin Advent Calendar.
DO:
please film in either natural bright light OR in a well-lit cosy environment using a ring-light or similar to ensure quality lighting
add captions to your video (please remember to submit a version without)
keep it lively, enthusiastic, festive and fun!
shoot high-res and in portrait/square mode
Add your own personality!
DON'T:
sound like you're reading off a script
film via TikTok app. MUST use CapCut or similar.
no blurry footage, not being able to see the product or you clearly
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Hi there! We’re Craft Gin Club, the UK’s largest gin subscription club, and we’re super passionate about discovering the world’s best craft gins and sharing them with gin lovers across the UK.
You may have seen us on Dragons’ Den. We're the gin lovers-turned gin experts who now are proud to call ourselves the UK’s number 1 gin club!
Every month, Craft Gin Club delivers boxes to thousands of excited members across the UK. (We currently have over 100,000 members and counting.) Each Gin of the Month box contains a full-size bottle of rare or exclusive craft gin from small, independent distillers across the UK and around the world. We love supporting true artisan producers and sharing their gin-credible products with our gin-loving community.
Alongside the gin, members receive perfectly paired artisan snacks, mixers, tonics and garnishes. What’s more, our members also receive a fabulous glossy magazine packed full of distiller interviews, stories, original cocktail recipes, competitions, plus lots of other amazing content.
As well as the gin subscription service, Craft Gin Club also hosts online gin-tasting events and cocktail masterclasses, and curates a best-in-class shop offering amazing deals on carefully curated gins, spirits, cocktail ingredients and more. We're transforming people's nights in, one gin at a time!
If you love gin, spirits and cocktails just as much as we do - and want to help us introduce our fabulous gins to curious new audiences - get in touch.
Please note, we're always Craft Gin Club (not CGC).
As an alcohol brand, we have to respect the advertising standards guidelines and the community rules on various social media platforms, including: not encouraging people to drink excessively or in unwise situations; not appealing to people under 25; not implying that alcohol can improve your mood, solve your problems, or increase your physical, sexual or mental prowess, and so on.
Competitors in terms of product are mid-range and upmarket alcohol brands; alcohol retail specialists, and some smaller gin subscription clubs.
Our tone of voice is fun and light-hearted (we love a pun!) but underpinning it is our expertise. We're a true authority in the gin and spirits space - we're extremely selective about who joins our Family of Distillers - and it's important that our members trust that knowledge and credibility.
Competitors in terms of product are mid-range and upmarket alcohol brands; alcohol retail specialists, and some smaller gin subscription clubs.
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