Invest in yourself
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Elevate the idea of self-investment by positioning ZIIP as the ultimate beauty asset. The campaign will emphasize the transformative power of committing to self-care, skincare, and confidence. ZIIP HALO becomes the symbol of this investment, acting as the key to unlocking the potential for radiant, brighter skin. The campaign will draw parallels from popular New Year fitness resolutions, which consumers will be accustomed to seeing at this time of year, and this will allow us to effectively convey the elevated results ZIIP consumers will see when they commit to ZIIP in their routine.
This campaign is personal - in the same way gym goals vary from person to person (from fat loss to hitting personal bests), ZIIP can bring a range of results (from smoothing lines to brightening). But the most important parallel that can be drawn from the two is that the effects you’ll see are more than just physical, they’re emotional. It’s about self-confidence.
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ZIIP HALO is a powerful anti-aging beauty device that gives both immediate results and lasting benefits that just get better over time.
Powered by the iconic ZIIP Dual Waveform Technology™, ZIIP HALO gives both immediate and long-lasting effects using varying frequencies of nanocurrent and microcurrent.
Microcurrent are the 'instant effect' electrical waveforms that you can feel, and are responsible for the immediate lifted, contoured complexion that lasts for up to 72 hours after you ZIIP. Nanocurrent is the ZIIP secret superpower that gives lasting effects. You can't feel these tiny waveforms as they work their magic on a cellular level. It takes around 6 weeks of consistent use to really achieve the HALO EFFECT - brighter, more balanced, rejuvenated skin.
ZIIP HALO is programmed with THE LIFT – a powerful 4-minute free-form nanocurrent and microcurrent facial that delivers instant results anytime, anywhere. As long as you move the device upwards, the motion sensors will connect and you’ll see the effect. The more you use your ZIIP HALO, the more natural the movements will feel.
Want to take your facials even further? Connect to the ZIIP App to unlock guided targeted treatments, full facials and pre-set plans. Update your ZIIP HALO through the same app to sync your device to the newest treatment launches.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
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We are ZIIP. An at-home skincare device company located in the heart of the San Francisco Bay Area.
Our latest launch is the ZIIP HALO - a powerful anti-aging beauty device that gives both immediate results and lasting benefits that get better over time. Powered by the iconic ZIIP Dual Waveform Technology™, ZIIP HALO gives both immediate and long-lasting effects using varying frequencies of nanocurrent and microcurrent.
ZIIP’s vision transcends the conventional realm of skincare as we strive to make it possible to address nearly every skincare concern someone may have, from reducing pigmentation to softening lines and sculpting facial features, with one device.
We believe that profound, untapped beauty can be achieved through the power of electricity.
Our mission is bring you the power to take beauty into your own hands, to elevate your skin to a level you did not believe possible.
Our Values: These are our core beliefs, these values guide our brand.
Empowerment: Achieving elevated confidence. This is the guiding principle of our brand, and is at the heart of everything we believe.
Innovation: With technology at the heart of our brand, we strive to remain on the cutting edge.
Inclusivity: Everyone has the right to celebrate & elevate beauty free from intimidation.
Consistency across our brand and product names is crucial. We will always ensure to capitalise ZIIP and HALO when used everywhere. Gel product names and treatment names must always start with a capital letter for every word, unless used within a title then ensure to capitalise every letter.
Dos:
ZIIP
ZIIP HALO
Electric Complex Gel
Golden Gel
Crystal Gel
Electric Tone
(Title) PROBLEM SOLVER
(In copy) Problem Solver
Don'ts:
Ziip
Ziip Halo
ZIIP Halo
Electric complex gel
Electric gel
Silver gel
Golden gel
Crystal gel
Electric tone
electric tone
Problem solver
Our competitors include: NuFACE, FOREO, FaceGym
Inspiration brands for content: Rhode Skin,
The way we speak - how we communicate is a direct reflection of our values & beliefs.
Elevated: Our mission is to bring the next level of beauty to the world. How we speak should reflect that. We should inspire & excite.
We are not 'normal',we are a new era in skincare.
Approachable: Striving to achieve elevated beauty should be for everyone. We excite, without overcomplicating or intimidating.
We are serious about skincare, friendly but not playful.
Personal: People are at the heart of our brand. We listen & support, bringing solutions through the power of electricity.
Our competitors include: NuFACE, FOREO, FaceGym
Inspiration brands for content: Rhode Skin,
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