Autumn Styles
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‍
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We would love for you to create an Autumn, cosy season inspired content piece, showcasing three hairstyles using the TRESemmé ultra fine hairspray as the finishing touch.
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Ultra Fine Hairspray - https://www.tresemme.com/us/en/products/hair-spray/tres-two-ultra-fine-mist-hair-spray-for-frizz-control/
TRESemmé TRES Two Ultra Fine Hair Mist Flexible Hold Hairspray provides a fast-drying, humidity-resistant and non sticky hair spray formula that never leaves hair stiff.
Priority Messaging
Anti-humidity.
Maximum hold.
No stiffness, flexible hold.
Frizz-free, anti-flyaway.
START
We’d love this piece of content to have a cozy-autumn feel to it; a cozy neutral jumper and warmer lighting whilst keeping within brand-guidelines would be ideal. Please see an example for reference HERE.
We’d you to start this content looking at the camera showing your hair whilst text overlay reads “Three cozy styles that are giving FALL vibes” - Please also add four all emojis underneath. Please be aware of margins so the text doesn’t show up behind the search bar/other buttons. We’d also like you to use voiceover throughout to make it more personable.
MIDDLE
These should be super simple but cute hairstyles. Please proceed to show the first style and set it with TRES’ Ultra Fine Hairspray. Once done, brush it off to show how flexible this hairspray is and proceed to show the second one. Repeat the process, then move onto the last one.
When you are ready to use the product please show the bottle clearly to the camera whilst you note via text overlay how much quantity you normally need for the desired effect. This would be a great moment to also list one or two benefits of this product and why you love it (please see product info for benefit breakdown).
END
Please keep this piece as quick and snappy as possible whilst still showcasing the key product. If relevant, please add in the text overlay any tips or relatable comments to this part of the process in order to keep the content super genuine!
Please ensure to include a strong close-up of results at the end of each style. At the end of the content, please finish with a strong lasting statement and final thoughts of the products. Throughout, please ensure to include key points e.g. brand/product name/USP’s.
Thumbnail (for the video)
Front facing picture of you holding the product, showcasing your ‘after look’. A couple of options to choose from would be great!
With a black or white, minimalistic and clean background.
Requirements:
Key Objectives: Brand/product awareness, increase engagement, traffic, purchase consideration and sales
Please do not use any misleading filters, editing or makeup techniques that will alter the effects of the product
Please film in a well-lit area with a clutter-free background
Please ensure content is high-quality
This brief was made with Kitty in mind - https://app.usetwirl.com/creators/recEvkBIIg74sMDpE
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