Green screen app review
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Project Summary
The Brief
A review of the Popsa app's best and most intuitive features that make designing a photobook both easy and enjoyable. Using a green screen mechanic to explain the features with UGC commentary
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Look to shoot the hooks with 2 photobooks in hand. These will be made using the creators own photos.
Read the 5 hooks whilst holding your Photobook in your hands. Make sure the cover is visible.
Hook 1: I used to take all these photos that I never looked at. Then I started making them into Photobooks with Popsa.
Here’s why I love Popsa so much…
Hook 2: All my friends have thousands of photos on their phones they never look at. But everyone sees mine because I turn them into photobooks with Popsa.
Here’s why Popsa’s such a game-changer
Hook 3: I cannot get over how easy it is to create photobooks with Popsa
Here’s what makes Popsa so great…
Hook 4: 5 reasons why Popsa is the best app for printing your photobooks
Hook 5: Popsa is like the Uber of making photobooks
Here’s why it’s such a game-changer…
Statements
Read these 8 statements as separate clips. These should flow naturally into each other but we might cut them into a different running order when editing. When you are saying these it would be great if you could point above now and again to ‘act out’ the interaction that is happening behind you.
1.Uploading photos:
It’s so easy to upload your photos. If you can tap your finger, you can upload them straight from your phone
2.Creation:
Popsa AUTOMATICALLY creates the perfect layout for your photos. It even crops and suggests the best background colours for your photos. No other app does these things.
3.Customisation:
It’s so easy to make changes to your design. You can drag and drop photos from page to page and change colours and templates in a few taps.
4.Text:
You can also add captions to your photos. Dates, locations, whatever you like. There’s even an AI caption generator to give you suggestions. No other app does that, either.
5.Sharing:
You can share a digital copy of your book to friends and family straight from the app. I sent this one to my family on our WhatsApp chat and my parents ordered their own copy.
6 .3D:
There’s only so much you can tell from previewing something you buy on your phone, right?
BUT GET THIS — Popsa lets you visualise your book in 3d before you order. The whole thing really comes to life. I’d never seen that anywhere else.
7.Grace period:
If you’re anything like me and always think of changes you’d like to make after you finish something, Popsa is perfect for you. The app lets you make edits to your book up to an hour after you order.8. Presentation box:
You can also buy a beautiful presentation box for your book, which will protect it and make it stand out even more. Makes a great gift box, too.
CTA: Download Popsa today and get 20% off your first photobook.
Full brief here:
https://docs.google.com/presentation/d/1DBq382ksB73aL7mGrrJQUSMmjsDjVGAykoJ5Lra8Zx0/edit?usp=sharing
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Popsa is an award winning app that makes it quick and easy to print your most cherished memories. We know most people don’t have the time, or patience to design beautiful photobooks, which is why our app – with its clever behind-the-scenes tech – does the hard work for you. Before Popsa, it took on average two hours to make a photobook. And now? Our super speedy app has cut that average down to just five minutes. Design like a professional with automatic layouts, customise effortlessly with text and colour, & see your designs before you buy with our clever 3D preview. Popsa’s marketing is all about authentic stories, told by real people. When it comes to selling our product we believe in the power of a real person, telling their unique story, through their own photos. We want to encourage people to reflect and process life through photos. On a deeper level, you’re processing what you’ve done and where you’ve been – strengthening your sense of self and your relationships with others.
Our direct competitors are brands such as Chatbooks & Snapfish (US), Photobox (UK), Cheerz & Lalalab (FR) but we don't explicitly want to focus on the printing industry in terms of inspiration/competition. Long term we want to try and inspire people to see the value of the photos they have on their phones, not just winning customers from other printing brands.
Casual and authentic. The content shouldn't feel over the top or too salesy. It should feel as if we are seeing a real person endorse Popsa.
Our direct competitors are brands such as Chatbooks & Snapfish (US), Photobox (UK), Cheerz & Lalalab (FR) but we don't explicitly want to focus on the printing industry in terms of inspiration/competition. Long term we want to try and inspire people to see the value of the photos they have on their phones, not just winning customers from other printing brands.
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