New BetterYou Magnesium Water
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
BetterYou would like you to create an educational, informative, and inspirational video for their social channels. The video should be fun and uplifting with your own personality and creativity coming through, feeling authentic and natural.
The goal of the video is to educate the viewer on Magnesium and inspire them to purchase the new Magnesium Water. Show when you would reach for the Magnesium Water throughout your day for example it could be at the gym, at home, at your desk, talking through why you like it and the benefits.
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Please create a script/storyboard that is natural and authentic to you + be engaging! You are encouraged to use your creativity to bring this to life!
Remember to start with a hook, address customer pain points and position the product as a solution, and end with a CTA.
BODY:
Information you can use when doing your video, pick what resonates with you and the concept of your video! (NOT to be read word for word, if you do so you will be asked to re-shoot)
- "Did you know 70% of people across Europe & America are not getting enough magnesium in their diet? The BetterYou Magnesium Water is an easy, effective & great-tasting way to ensure you meet your body’s daily magnesium requirements. Each can is a unique electrolyte-rich blend of magnesium glycinate, magnesium citrate, & Irish sea minerals, expertly formulated to maximise absorption fuelling every cell in the body. Available in THREE refreshing flavours:
- HYDRATE – The Magnesium Water Hydrate is a refreshing still blend of citrus and botanicals and rapidly replaces essential magnesium lost through exercise and daily stress.
- FOCUS – The Magnesium Water Focus is a fresh still blend of blueberry and mint, with naturally sourced caffeine and essential B vitamin, supporting mental clarity when you need it most.
- ENERGY – The Magnesium Water Energy is a fruity still blend of rhubarb and pomegranate and unlocks the power of natural and sustained oxygenated energy production.
Key Call-Outs:
- Low calorie
- Naturally low sugar
- No artificial sweeteners
- Zero additives
- Electrolyte-rich
- Vegan
- Available in 12 packs & 24 packs and a mixed trial pack including all three flavours.
Remember to start with a hook, address pain points and position the product as a solution, and end with a CTA.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
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Smart nutritional support that’s good for people and planet.
This Works, NEOM, Trip drinks, Dash drinks.
Educational, informative, inspirational, fun & creative
This Works, NEOM, Trip drinks, Dash drinks.
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