New year new me
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Brief in short: Make that simple swap to OGT bars for a new year’s resolution you can stick to, they’re wrapper free/plastic free which means they are better for the planet. They’re the perfect snack to motivate you to go to the gym, the snack range is great for some energy on the go, and the protein range is great for getting that protein boost (and they actually taste good!)
Thumbnail must either be you holding a bar or the box with your face in please.
Don’t apply if allergic to nuts or gluten – all info here https://weareogt.com/collections/our-flavours
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One Good Thing bars are oat based snacks that come in either a snack or a protein range. A bit like Nakd bars – but the difference is, they’re actually naked. They are the world’s first wrapper-free snack and protein bars with a 100% natural, edible coating. So a little bit like an apple, you just pick them up, give them a quick rinse if you wanted to, and eat them. The coating works exactly like a plastic wrapper, keeping the bars tasty and fresh inside. They’re full of flavour and an easy (and tasty) swap to help reduce your plastic waste and impact on the planet.
We sell them through our website weareogt.com direct to customer. You can order a one off box or subscribe and save.
Please tailor the script for a more natural delivery, outline provided below:
[Scene: Begin in your car and show the product within the first 5 seconds (please make sure if you’re talking about the snack range you show a snack bar and if you’re talking about the protein range you show a protein bar), start your workout in the gym]
“I’ve been seeing these OGT bars all over my feed and I just had to try them”.
“I’ve made it my new year’s resolution to make more environmentally conscious choices, and these wrapper free snack and protein bars with an edible coating are much better for the planet”.
[Takes bite of snack bar and enjoys!].
“The snack range is perfect for fuelling my workouts”.
[Starts workout]
“The protein range is great for that post-workout protein boost… and they actually taste good rather than being chalky and bland like other ones I’ve tried.”
“I promised myself I’d start looking after my body more this year, so these help me do just that. You know, new year new me and all that!”
DO
• Please film in natural bright light
• Add engaging captions to your video! remember to submit the version with and without!
• Keep it lively and energetic - we want to encourage the audience!
• Shoot high-res
DON'T
• Don't sound like you're reading off a script
• Don't film via TikTok app. MUST use CapCut or similar.
• No blurry footage, not being able to see the product or you clearly
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One Good Thing is home to the world’s first wrapper-free snack and protein bars. Yep, that’s right – no wrapper. Think of them just like an apple – you simply rinse (if you want to!) and eat. Instead of a traditional plastic wrapper, our oaty snack bars are covered in a 100% natural, edible coating, made mostly out of beeswax. This special coating protects your bars, keeping them tasty and fresh.
Why bother making such a weird little bar, we hear you say…Well, we’re huge fans of the planet. In fact, we’d say we’re pretty reliant on it and we’d like it to stay! But having big dreams of saving the planet can feel a little daunting, and some people don’t know where to start. That’s why One Good Thing was created, to make it easy to do just One Good Thing to help reduce our impact on the planet, by swapping out your not-so-naked bar for an OGT bar.
Our competitors are Nakd, Graze, Eat Natural, Deliciously Ella, Alpen, Trek, Tribe.
In terms of content, we like to look at the meta ad library of Dash Drinks/Dash Water, Smol, Surreal Cereal, Huel, Zoe, Rheal.
We write how we speak – casual, optimistic, humorous. Whilst we have big dreams, we’re humble and realise that our OGT bars aren’t the solution to saving the planet. They are simply One Good Thing to help reduce plastic waste. Our brand is all about the positivity effect – doing something good, feels good and encourages others to do something good, too!
Our competitors are Nakd, Graze, Eat Natural, Deliciously Ella, Alpen, Trek, Tribe.
In terms of content, we like to look at the meta ad library of Dash Drinks/Dash Water, Smol, Surreal Cereal, Huel, Zoe, Rheal.
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