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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
Daily UV unboxing Follow Up - Precious
Brand
Founders Makers
Brand
Garnier
Compensation for this project
$120
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

Unboxing and application of Daily UV Glow - first impressions.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Garnier Daily UV Glow (product info linked) + Micellar water - https://www.garnier.co.uk/our-brands/skin-care/daily-uv-fluids

Main Concept
Script/Description of Scenes

A follow-up on the "ASMR Daily UV First Impressions" video, where our character unboxed and used the Daily UV Invisible for the first time (see inspo link). 

This time, our character begins their routine with a morning cleanse with Micellar Water, while reminding us about the previous video. 

Don’t go into detail about the cleansing process (just explain it’s a morning refresh), the focus is on a ‘story recap’, while Micellar is shown on screen. They’ve been using the Daily UV Invisible everyday since (they quickly show it off their bathroom shelf). 

Today specifically want to try something new, a glowy look, so they’re trying the Daily UV Glow for the first time. 

They’re not apprehensive because they trust the Daily UV line completely now. We see the product, application and a final glowy look.

Additional information

DO

  • Please film in natural bright light
  • Send the Raw content
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Founders Makers
Pronunciation
Social Media
Category
Marketing agency
About

A creative partner to Europe’s leading challengers, scaleups and major brands. 

Making high-impact strategies, evocative brand identities, unmissable campaigns and cut-through content. 

Shaping perceptions, decisions and behaviour for people and brands who want to do more than just move the needle.

It’s a slingshot state of mind.

Brand Guidelines

Please refer to project briefs

Tone of voice

Please refer to project briefs for individual TOV notes, as each client and project may be different

Competitors/similar brands

Please refer to project briefs

Details on brand
Name
Garnier
Social Media
Category
Beauty/Cosmetics
About
A leading global hair colour, hair care, and skin care beauty brand that is committed to innovation, sustainability, and cruelty-free practices.
Brand Guidelines
Please do not wear any branded clothing and avoid excessive jewellery. Less is more with makeup, unless the brief specifically calls for specialty makeup looks. Nails should always be clean and natural looking (colour and length). Always shoot in good lighting, natural is preferred when possible! Please record your content in HD always.
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

Your content

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The raw edit without text and music overlays
The final (edited) file version
All required formats

File 1

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