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Project Summary

Project Name
Discovering DAYMADE, the not-so-usual lottery where players can win dream holidays, experiences, days out, brand bundles & more, whilst planting trees
Brand
DAYMADE
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
No

The Brief

Description

We'd like a video intro to DAYMADE / "I've just discovered DAYMADE" / "Say goodbye to boring lotteries" 

We want an intro video to DAYMADE (what we are, why we're awesome, why people should give us a try). Can edit videos with native editing (esp for Story videos), we sometimes even chop in memes and funny internet culture things - and can also leverage screen recordings from our actual site to show the product / prizes etc. 

Should be really engaging especially the intro hook (grab attention, we don't mind really out-there ideas), then describe why we're awesome. 

Doesn't need to be all the USPs in this brief in the video, choose some of the ones that you like, and you can put into your own words too.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

https://www.daymade.co.uk/ 

https://www.daymade.co.uk/how-it-works 

SOHOWDOIPLAY?

  1. Pick numbers - Choose from our weekly membership options and then select 5 lucky numbers
  2. Match to win - The winning numbers will be randomly drawn every Tuesday & Friday at 5pm
  3. Choose your prize - The more numbers you match, the bigger the prize you can choose – with over 200 epic prizes on offer
Main Concept
Script/Description of Scenes

Doesn't need to be all the USPs in this brief in the video, choose some of the ones that you like, and you can put into your own words too.

INTRO HOOK (pick one): 

  • I've been playing DAYMADE for months - here's why 
  • Reasons to try playing DAYMADE

BODY:

You can win epic trips - to places like Tenerife, Mexico, Japan, France, the Maldives or New Zealand                                

{alternate way of saying it}: Win epic prizes. Like, seriously epic! Whether it’s winning big - think a house renovation, dream holidays (2 week train journey through Japan, adventure trekking in Colombia, Disney cruise in the Caribbean, trips to the Philippines or the Galapagos Islands - the list goes on!), a live-in camper van, an all-expenses-paid-for wedding of your dreams; or winning more modest-yet-equally awesome prizes, like pizza ovens, spa days, treehouse escapes, and loads more gadget, fashion, beauty & home bundles. DAYMADE have prizes for literally everyone! 

  • Real people are winning big & small every week! They've had more than 60k winners already, with 8,000 people winning prizes big & small every week
  • Rated Excellent on Trustpilot with over 1,000 5* reviews 
  • Every play plants a tree and all prizes are carbon offset 
  • It’s SO easy to enter. All you have to do is head over to DAYMADE.co.uk, select 5 lucky numbers, match to win & then select your prize. The more numbers you match, the bigger the prize! Automatic entry & snooze anytime too gives you as much flexibility as you want. 50% off your first play too! 

CTA: Try it out, enter now

Additional information

We have lots of prizes: https://www.daymade.co.uk/prizes 

feel free to focus on prizes that really speak to you as a creator. From trips to experiences & brand bundles across tech, fashion & beauty, we'd love for you to be as authentic as possible when talking about DAYMADE! So choose some prizes to spotlight that match you and your audience

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
DAYMADE
Pronunciation
Social Media
Category
Other
About

DAYMADE is a unique lottery that offers daily, weekly and monthly prize draws, with both free-to-play and pay-to-play competitions. Prizes to be won are both big and small, ranging from £25 to £100k in value.

The founders created DAYMADE from the idea that traditional lotteries were outdated, a relic of our grandparents’ era, with their elusive jackpots and lack of imagination. They craved a space that was lively, inclusive and filled with diverse and appealing rewards. And so, DAYMADE was born. Callum hosts their Friday live draws on Instagram to add some extra fun to the usually-boring lottery format.

Players have the opportunity to win luxurious holidays to destinations such as Bora Bora, The Maldives, Tenerife, Mexico & Colombia, as well as Iceland, Japan, New Zealand, USA and, yes, Disneyland. Closer to home, other staycation prizes include adventure family holidays in Wales, treehouse escapes & experiences or days out, from theme parks to comedy clubs & bottomless brunches.

Beyond travel, you can also win prizes such as a house renovation worth £100k, a Tesla, a live-in camper van, or even an all-expenses-paid wedding. Gadget, fashion, beauty & tech bundles are also up for grabs from popular brands, independent businesses & B Corps.

And there's more to DAYMADE than just the prizes. Every play supports planet reforestation through their partners at Eden Reforestation Projects, the one million tree milestone reached this year, planted by their community of players.

These tree-planting programs support communities that have suffered damage to their local areas from deforestation and natural disasters caused by climate change. DAYMADE’s players’ contributions have not only helped to restore forests, but have also empowered locals with employment and education opportunities for a safer future. 

With an Excellent rating on TrustPilot and human UK-based customer service, and 8,000 winners every week, ranging from small prizes & tokens to bigger ticket items, it's super simple to play: choose your lucky numbers, select a weekly subscription, then match numbers to win. You can snooze or cancel anytime too for added flexibility.

DAYMADE is always in caps

We're describe ourselves as a 'subscription lottery' or 'prize platform'

Brand Guidelines

Competitors:

Omaze - https://omaze.co.uk/

Tone of voice

We're casual, we're humorous, down to earth, not too boring or stuffy or corporate

Competitors/similar brands

Competitors:

Omaze - https://omaze.co.uk/

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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