TRT - Blood test: How to
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We would like a 'How to' type ad created which is informs men on how simple it is to check their testosterone levels with our at home blood test kits. Your video should cover the process from receiving the kit in the mail, unboxing the test kit and sending it off in the post from a user perspective. The tone of this shouldn't sound too 'salesy' so keep it light and conversational. We've left a rough script guideline, but feel free to tweak where you see fit to help it flow more naturally.
The creator we are looking for is ideally someone that's done similar videos 'unboxing' / 'how to's videos with simple editing skills as the emphasis is more on the ease of the user process.
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feel free to tweak where you see fit to help it flow more naturally.
Hook
V1: 5 steps for checking your testosterone levels
V2: If you're experiencing low energy, decreased libido or a loss of muscle mass, you might want to check your testosterone levels. Here's how...
Body (will need to be filmed with the Optimale Kit and then with the Manual Kit)
Step 1 - order a blood test kit from Optimale (£39.95)
step 2 - once it arrives, you're recommended to run your hand under warm water for 2min
Step 3 - prick your finger and try to milk the blood into the vile
Step 4 - repackage and send back to Optimale for free using their provided labels.
Step 5 - Get your results (usually 48hours later)
CTA: I couldn't be easier, order your test kit and see for yourself.
VISUALS:
Unlike the inspo link, it's best you stick to well lit rooms for better visibility and quality. You will likely be in multiple locations for the receiving and returning of package shots so best to get good daylight for these too.
Please can you leave enough space at the top & bottom of the composition, we can then crop it down to 4x5.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
If you're experiencing low energy, decreased libido or a loss of muscle mass, you might want to check your testosterone levels. Here's how...
Still V2, but with the Manual Kit.
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We’re challenging the outdated notion that real men shrug their shoulders and carry on.
By empowering men with all the information and choices they need to proactively own their wellbeing, we can turn a corner.
We’re here to be your own personal manual. A guide to owning your health and happiness. Giving you all the tools you need to be good to you.
These are the principle that we follow for content creation
- Demystify the condition: We instill a sense of empathy with our audience. We show that their condition affects a variety of multiple men, and they are not alone.
- Science behind the condition: Our medical team explain the condition i.e Hair Loss, in a down-to-earth, accessible and easy to understand scientific way
- Demistyfy the solution: We outline that there is hope out there. We present our range of solutions to treat the problem
- Science behind the solution: Our medical team explains the solution i.e our products, in a down-to-earth, accessible and easy to understand scientific way. Also highlighting all the difficult parts of the journey i.e. side effects, timings etc.
- Social proof: We back up our solutions with customer testimonials, before and after imagery, press clippings etc.
we look at hims (UK and UK) and keeps (US based) for hair loss mainly
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