Milk & More - Doorstep Delivery
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
1 HV video ad
15-30 seconds
No copywrited music
APPLICATION TIP: Pitch your Concept / Angle
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Milk & More is the original iconic British milkman. We’ve been delivering fresh British milk in refillable glass bottles to neighbourhoods for generations and are committed to protecting the legacy of the milkround.
It’s not just milk we deliver! From quality everyday essentials to fresh fruit and veg and household necessities, we’re on a mission to make sure people never run out of the essentials again.
Creative Storyboard:
Opener – It's important we grab the viewer’s attention instantly, so be energetic, enthusiastic and introduce Milk & More immediately.
Subject – This is where you showcase Milk & More’s features and why they should sign up to our milkround. This should ideally be around 15 seconds!
Call to Action – In your own words and tone, say the following words at the end of the video: 'Wake up to fresh British milk. Join the Milk & More milkround today!’
Sample Script: (you are encouraged and be creative to make it your own!)
[Wake up and head to the kitchen] Milk & More is the original milkman on a mission to protect the legacy and tradition of the milkround.
[Open the fridge to see there is no milk] We’ve all been there. You wake up and realise you’ve forgotten to get milk for your morning cuppa or bowl of cereal. Well, with Milk & More, you can set up a recurring order, so you never have to wake up and find no milk in the fridge again!
[Realise you’ve ordered Milk & More! Open the door to find milk on the doorstep] Your friendly local milkman will deliver fresh British milk from dairy to your doorstep by 7am, come rain or shine.
[Bring milk into the house and use to make a cup of tea and some cereal] Plus, it’s free delivery with no minimum order and no hidden charges.
[Open door and put empty milk bottle back on the doorstep] And what’s more, the washed-out empties are collected from your doorstep, ready to be rinsed, refilled and reused!
[End shot of you holding or using the milk] Wake up to fresh British milk. Join the Milk & More milkround today!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
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At Milk & More, we are passionate about encouraging people to eat well and live sustainably. Our mission is to deliver a positive impact on local communities, the environment and ultimately you.
At the heart of our business is our iconic milk and alternatives delivered in glass bottles. We deliver nearly 80 million 1-pint glass bottles each year, each re-used 28 times. But we know our customers want more than just milk and that is why we also offer a highly curated range of products that meet the diverse needs of our audience.
We have a team of over 1000 milkman and women, who complete their rounds up and down the country whilst we sleep to ensuring our customers have a truly fresh start to their day.
Deeply rooted as a British icon, we celebrate and leverage our milkman heritage to drive the transition to a reusable future and become the Home of Refill. We are able to lead this movement because our delivery model makes it as convenient as possible for our customers to join the Refill Revolution by simply leaving all their empties outside when finished.
But our commitment to a sustainable future does not stop there, we also seek to minimise delivery emissions through the use of our electric fleet, all charged by renewable energy.
Milk&More
Competitors: Modern Milkman and Abel&Cole
As a brand, we are easy-going, polite (but not formal), wholesome, helpful, empathetic, and positive with a subtle twist of humor. We are not preachy, cocky, or confrontational.
Competitors: Modern Milkman and Abel&Cole
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