DR.VEGAN pH Hero
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Generic brief information for all
We're looking for an authentic direct-to-camera testimonial, that feels like a friend sharing advice. Please use the brief as a base and feel free to tweak, make it your own and incorporate your own experiences that relate to the product.
We're also keen to showcase the product in the shot and ensure there is enough room so we can crop to different format sizes including horizontal.
Structure of Testimonial
- Address common symptoms, call out the problem - talk about your personal experience with the health concern, you can even mention past things you’ve tried that didn’t work
- Position product as a solution to that problem
- Share positive results that you’ve personally experienced with the product
- Re-affirm decision by highlighting key USPs
- Reiterate positive impact
- Mention whether you would continue to take it and Encourage viewers to try it too
Inspo: https://www.instagram.com/reel/CjqOcfLg4vV/?igshid=YmMyMTA2M2Y%3D
Format story, square and horizontal
Length longer than 60 sec
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pH Hero
Visual: Speaking directly to camera, in a bedroom scene, maybe sitting on a bed with PJs on (nothing sexy just regular PJs)
Hook options that can be used as is or as inspo:
- I just wanted to take a moment to share my experience
- Story time:____________
Script Points That Can Be Included:
Visual: Jump onto bed with product in hand and set it aside
So I've struggled with recurring UTIs for quite some time. It felt like a never ending battle. It was affecting my everyday life, my confidence, everything.
[Share some of your personal experiences, if you feel comfortable to do so]
Visual: bring product into frame
pH Hero has been a game-changer for me!
Visual: hold up product
I love that it has cranberry in it but also it has probiotics in it too! It’s a completely plant-based formula, so it’s all natural I don’t have to worry that it has anything weird or nasty in it.
Visual: keep holding it throughout the video
I started taking it regularly, and I can honestly say it's provided me with so much relief. I feel more comfortable. No more itchiness or burning. No more pain when peeing. No more feeling that sense of urgency and higher frequency of needing to pee. Its changed my everyday life!
CTA:
I wish more people would talk about it because yeah its taboo but it’s such a normal thing we all experience and to know that there is great products like pH Hero out there that can help is just amazing to know. Try it for yourself and feel the difference with pH Hero. You will not regret it! It truly works wonders!
DO:
- Please film in natural bright light
- Add engaging captions to your video, and remember to submit the version with and without.
- Shoot high-res
DON’T:
- Don’t say tablets, say capsules instead. (Capsules are much cleaner!)
- Don’t over edit photos, we like natural for body positivity.
- Don’t have more than 2 capsules out at a time for regulatory purposes.
- Don’t take our product alongside other brands and especially not tablets.
- Don’t show the pouch ripped open in photos, it should be sealed.
Other visuals to film, that can be slotted in:
- Showing the package come through the letterbox
- Unboxing
- Taking one capsule
- Depicting the pain points
Story time:____________
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At DR.VEGAN we care about your health, whatever your diet. Everyone deserves to support their own health without compromising the planet. Our supplements are formulated to protect both simultaneously.
We bring clarity, ethics and expertise to your nutrition and wellness. Made in the UK and led by science, our unique formulas are created by expert nutritionists with clinically studied plant-based ingredients, that work.
We use the most bio-available, effective ingredients at optimal levels to make a real difference to people's lives. Our formulas contain zero nasty additives, zero animal ingredients and zero bulking or anti-caking agents. Clean, 100% vegan and accessible for all. Packaged in plastic-free and home-compostable pouches, with your stylish and convenient refillable Pill Tin in your first order. We're plant-based inside and out.
https://www.wildnutrition.com/
https://www.yourheights.com/
We are expert and honest. We educate people in nutrition and health, but also like to break taboos and discuss topics openly so no one feels they are alone in their health concerns.
https://www.wildnutrition.com/
https://www.yourheights.com/
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