How to measure for blinds in 3 simple steps!
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Project Summary
The Brief
We would love you to create a clip that’s 50 seconds or less, explaining how to measure for wooden blinds inside the window recess. The video should show clips of someone measuring for blinds, while a voiceover talks through the process.
Please use our measurement guide as reference: https://www.swiftdirectblinds.co.uk/how-to-measure/wooden-blinds/
There is no product required for this one as it's just a how to measure guide, so the creator should be able to get started with this once approved.
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We sell made to measure blinds, shutters and curtains. It's a DIY service so customers have to measure up their windows themselves, and install the blinds themselves.
Worrying about measuring wrong can be a blocker for some customers, so we'd love some engaging content to show just how easy it is to measure your windows and help alleviate this concern for shoppers.
VISUALS
Clip 1: Show all the elements required for measuring in one shot.
- Measuring tape (we always recommend a metal tape measure for accuracy)
- Pencil
Clip 2: Show someone at the window measuring the window width at the top, middle and bottom of the window.
Clip 3: Show video clip of you writing down the measurements.
Clip 4: Show someone at the window measuring the window drop at the top, middle and bottom of the window.
Clip 5: Show clip circling smallest measurements.
Clip 6: Show screen recording entering measurements in website. Use this product: https://www.swiftdirectblinds.co.uk/premier-bright-white-wooden-blind.html
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SCRIPT
Below is a rough script, but please feel free to talk through in a way that feels natural. Be clear, to the point and engaging!
Hook: I never realized measuring for blinds was SO easy
BODY: Here’s 3 easy steps to measure your windows perfectly if you want them to fit inside the window recess.
Step 1: Measure the width of your window recess in three places: at the top, the middle and the bottom. Make sure you factor in any obstructions such as tiles and measure the narrowest point.
Write down all three measurements, and then circle the smallest measurement. This is the measurement you should use for your window width. Make sure to write down your measurements in centimeters for accuracy.
Step 2: Measure the drop of the blind. Again, measure in 3 places: the left, middle and right side, and note down the smallest measurement.
Once you have the width and drop measurements, simply go online and order your blinds at swiftdirectblinds.co.uk. Your blinds will then be hand made to fit your exact measurements. It really is that easy! I can't wait for my new blinds to arrive.
Ideally the creator would have an empty window to film this content. But if they have old blinds that need replacing that's also no problem. As long as they aren't beautiful new blinds, as the person would be measuring to order new blinds.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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At Swift Direct Blinds, we believe that window coverings have the power to completely transform a space. From adding dimension to your room, to beautifully balancing light flow, our products offer the perfect balance of style and functionality. All our blinds and curtains are carefully crafted by our expert team to fit your exact measurements. With over 50 years in the business, you can be sure you’re in safe hands. Explore our range and find the perfect solution for your home.
Inspiration: M&S, Lick Paint, Farrow & Ball
Competitors: Blinds2Go, 247 Blinds, Blinds Direct
We show understanding. We create a feeling. We demonstrate knowledge.
DO:
Entice. Don't just show something, explain it. Everyone shows blinds, we show why they matter.
Think differently. Find the different angles, the different selling points to everyone else.
Use detail. Every window covering is different, even if only in colour. Those differences help bring product to life.
Think beyond aesthetic. This isn't just about which blinds match a room. It's the quality, materials and fit. It's the sound they make and the atmosphere they create.
DON'T:
Don't be boring. There's a fine line between making blinds sexy and dreary.
Don't fill every gap. Just because we're evocative, doesn't mean we have to be long winded. A well-informed sentence trumps waffle every time.
Don't alienate with language. We're talking to pretty much everyone with a window and you can be inspirational, give detail and show empathy without being over the top.
Inspiration: M&S, Lick Paint, Farrow & Ball
Competitors: Blinds2Go, 247 Blinds, Blinds Direct
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