Pocket Geek - Refurbished Tech for families
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Pocket Geek is seeking UGC creators to produce an at-home video discussing the benefits of purchasing a refurbished mobile phone or iPad for yoru children from our store locations. The video should highlight key selling points such as our enhanced 24-month warranty, 60-point device quality inspection check, complimentary annual device MOT, and affordability compared to brand-new phones/iPads.
Authenticity and relatability are key – we're looking for creators who can connect with our target audience and effectively convey the benefits of Pocket Geek's refurbished phones.
Target Audience:
We are specifically targeting creators over the age of 30, with children of an eligible age for a mobile phone or iPad.
Content Approach:
• Hook: "Is anyone else nervous about giving their child a mega expensive brand-new phone?"
• Hook: "No-one wants to spend money on a brand-new phone for their child to lose it within a week."
• Hook: "I’m going to be honest – I don’t trust my child with a brand-new phone".
TIP: When applying, please let us. know which hook you prefer and why.
.svg)
.svg)
Please create a script that's natural and authentic to you!! (must confirm with Twirl before filming)
Creators are encouraged to showcase their personal experiences and insights regarding refurbished phones/iPads for their kids, and their benefits.
Please use a 2nd phone/iPad as a 'prop' as if it were a refurbished phone/iPad from Pocket Geek
Key Messaging:
• Discuss the benefits of purchasing a refurbished phone/iPad from Pocket Geek for your kids, including the enhanced warranty, quality inspection, MOT, and affordability.
• Highlight the ease of finding the nearest store location using the "find my nearest store" page on the Pocket Geek website. Screen record this process for inclusion in the video.
Deliverables:
• A 45 second at-home video discussing the benefits of refurbished mobile phones, with specific mention of Pocket Geek's offerings.
• The video should incorporate the chosen hook, as well as a screen recording of the creator using the "find my nearest store" page on the Pocket Geek website.
• The video should be engaging, informative, and authentic, tailored to resonate with our target audience (parents looking to buy their children refurbished tech).
Remember to start with one of the hooks provided and end with a CTA!
Ideally if you're a parent, your kids need to be old enough to be using a phone/iPad!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
.svg)
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.