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This project requires a physical product
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
Clear Diet Whey Bundle
Brand
Protein Works
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

For this video, the objective is conversions and will be used for ads across our social channels. The video should showcase a product demonstration or unboxing to catch the audience's attention and improve ads performance.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about
Main Concept
Script/Description of Scenes

Create a script that is natural and authentic to you!

Hook - Are you looking for new ways to increase or maintain your protein intake?

Voiceover and Video Text Suggestions:

Are you looking for new ways to increase or maintain your protein intake? Clear Diet Whey Protein is a great choice if you prefer juice-like protein shakes, and Protein Works are currently offering a Clear Whey Starter Pack that comes with a free Extreme 360 Shaker. They have brand new delicious flavours; Watermelon Breeze, Orange & Mango, and Blue Raspberry, all at 0% sugar and 20 g protein per serving! Each shake also contains 100% of your recommended intake for Vitamins B6 and B12, proven to help fight fatigue and support your immune system, and Vitamin B6 works to regulate hormones too! You can drink this shake any time of the day to help boost your protein intake, and keep you feeling fuller for longer, without the sugar or fats. They’re so refreshing and perfect with ice! Don’t miss out on this amazing offer as it’s only available while stock lasts!

CTA - Don’t miss out on this amazing offer as it’s only available while stock lasts!

Additional Info

What you get:

  • 500 g Clear Diet Whey Protein
  • FREE Extreme 360 Shaker
  • Free Express Delivery

USPs:

  • 100% Taste, 0% Sugar
  • 20g protein per serving
  • From only 85 calories per shake
  • Zero sugar
  • Contains Vitamin B6 and B12
  • Zero fat
  • Gluten free
  • Ultra premium hydrolysed whey isolate
  • Variety of refreshing flavours

Instructions:

  1. One scoop of Clear Diet Whey (25g) contains 20g of protein in a single serving
  2. Add a 25g scoop with 350ml of chilled water to your Protein Works shaker
  3. Shake well and allow the shake to stand for 1 minute. After 1 minute, your protein shake will gradually clear in to refreshing protein shake

We’re super excited to work with new Creators and to see what you come up with! :)

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Protein Works
Pronunciation
Social Media
Category
Food/Beverage
About

Protein Works is a nutrition brand with a strong sports nutrition legacy. Our mission is to make The Best Shakes on the Planet (this is also our slogan). At Protein Works, we manufacture a wide range of protein shakes, complete meals, and snacks designed to make healthy living easier, tastier, and more accessible. Innovation and a deep care for our customers is at the core of all the products we produce and all the services we deliver. Three pillars driving our unique brand proposition: 

Making healthy eating enjoyable through shakes and meals that deliver an amazing experience and superior flavour.

Innovating fast and with purpose to ensure we are constantly refining our service and product offering

Caring for our customers by offering world-class service

Target audience:

People interested in protein shakes and complete meals ages 25-55. An equal split of male and female. We are looking to target everyone who is actively looking for healthy and delicious shakes, complete nutrition meals, and snacks. Note that our audience is not comprised exclusively of gym goers; it is made up instead of people from different ages and backgrounds looking to fuel their days in a healthier, tastier, and convenient way.

Brand Guidelines

Who are your main competitors or any other brands you look at for inspiration?

Tone of voice

Professional but friendly and approachable. 

Competitors/similar brands

Who are your main competitors or any other brands you look at for inspiration?

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
The final (edited) file version
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