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This project requires a physical product
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Daily UV Glow Dilemma
Brand
Founders Makers
Brand
Garnier
Compensation for this project
$110
Duration
Up to 15 seconds
Format
Physical product
Yes

The Brief

Description

Jumping on the 'friends feeding friends' trend using the Dilemma audio track.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Garnier Daily UV Glow

Main Concept
Script/Description of Scenes

Our take on a very current trend, using a remixed version “Dilemma”. Instead of being fed food, we’ll have someone (really enjoying it, possibly lip syncing) having Daily UV Glow being applied by a hand out of frame. When their friend is revealed, following the trend, their friend looks very uncomfortable and confused. We like the character break at end the of each to let us know everyone is in on the joke, so the more natural the better! 

Product pack should be visibly in the hands or clearly on the table in the reveal half of the video. 

Please do not wear any branded clothing and avoid excessive jewellery. As this product is a tinted moisturiser with SPF, please do not wear any other visible makeup. 

No copy or captions necessary on this video!

Additional information

Creator will need to have a friend help them as the person applying the product for them, and appear on camera at the end during the 'reveal'

DO

  • Please film in natural bright light
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Founders Makers
Pronunciation
Social Media
Category
Marketing agency
About

A creative partner to Europe’s leading challengers, scaleups and major brands. 

Making high-impact strategies, evocative brand identities, unmissable campaigns and cut-through content. 

Shaping perceptions, decisions and behaviour for people and brands who want to do more than just move the needle.

It’s a slingshot state of mind.

Brand Guidelines

Please refer to project briefs

Tone of voice

Please refer to project briefs for individual TOV notes, as each client and project may be different

Competitors/similar brands

Please refer to project briefs

Details on brand
Name
Garnier
Social Media
Category
Beauty/Cosmetics
About
SUSTAINABLE BEAUTY Garnier brings beauty to vast numbers of consumers and is also committed to sustainable sourcing. We constantly try to reduce the environmental footprint of our packaging and try to improve the ecological profile and biodegradability of our formulas.
Brand Guidelines
DONT show any products outside of the L'Oreal family. Don't use any single use plastics or environmentally unfriendly appearing props. Stay away from using plastic props, bottles, ect generally. Keep any makeup and accessories or jewellery very minimal. Hands should be clean and ideally have natural looking nails (colour and length)
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

Your content

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The raw edit without text and music overlays
The final (edited) file version
All required formats

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