The Shampoo that actually works
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a short video follow up to your last piece of content.
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THIX Shampoo
Voiceover - “THIX Shampoo was not what I expected”
Video - Shampoo on side with water droplets (taking up screen - BIG overlay)
Voiceover - “I thought I’d only buy it once but it actually works”
Video - Pick up can and smile at camera (same as last time)
Voiceover - “I’ve now been using THIX for just over four months and I'm on my fourth bottle”
Video - Montage of package coming through the door (4 times) - Please try to shoot at different times of day / in separate outfits so that it looks like different deliveries.
Voiceover - “In that time my hair has kept getting thicker and I’ve noticed less breakage when I wash it.”
Video - Lathering shampoo into hair in shower
Voiceover - “Even my barber has asked what product I’ve been using”
Video - Running hand through hair in mirror and examine hairline
voiceover - “THIX is now the only Shampoo I’m using and my partner has started using it too.
Video - Big thumbs up from you and smile (edited)
Voiceover - “Try the Shampoo for £10, Code in Caption”
Video - Bottle sitting on side with BIG overlay
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Born in 2013, Otherway is a strategically-led studio where design and communications work together.
We launch, transform and invest in brands to create a more positive future.
Based in London and San Francisco, our multi-disciplined team is a collaboration of strategists, designers, writers, creatives, producers and digital experts – all full of smart ideas and a fearless attitude to help our partners succeed.
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