Couple-focused UGC ad for Caldera + Lab
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
This project involves filming raw footage of specific scenes we have storyboarded and then the footage will be edited by our team to a voiceover. (We will send a separate PDF with storyboard). The vision is for this to look and feel like an authentic testimonial video similar to the first example ad which shows the chemistry of the couple without any “acting.” Also, please be mindful of attire and styling. Our products are in the luxury category so it’s best for the look of the video to reflect that. We prefer no hats, tank tops, or visible graphics or logos on clothing. We gave examples below of some outfits that fit our classy/casual brand. Also, if possible, it would be great if Marcin was clean shaven for the video as the products do blend better when applied.
***We DO NOT need you to record the scripted lines. Those are for reference only.
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This ad will specifically be highlight The Daily Routine which is a daily skincare routine made up of four products: The Good facial serum, The Base Layer moisturizer, The Eyecon eye serum, and The Clean Slate cleanser. All our products are clean, designed specifically for men's skin, and clinically-proven to improve signs of aging.
N/A - this project only involves filming "scenes" that go along with a pre-recorded script.
Please see storyboard here: https://drive.google.com/file/d/1aMttDgVr8SK9qre1wnElrmo8oCCyGLHa/view?usp=sharing
Please upload the raw footage as one long video cut together, so you're only delivering 1 asset.
We researched creators beforehand and believe Dalia (invited from your roster) and her husband Marcin will be the perfect fit.
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