Philip Kingsley Elasticizier Booster - US
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a video showing how the Philip Kingsey Elasticizer Booster nourishes your strands and revives dry hair fast!
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Philip Kingsley Elasticizer Booster - https://www.philipkingsley.com/elasticizer-booster-150ml.html
Key Product Points:
- Deeply conditions & tames frizz
- Immediately adds elasticity and in turn strength
- Hair is softer & hydrated
- Protects and improves hair's condition
Please create a script that is natural and authentic to you. For visual guidelines please refer to the inspo links.
Hook:
Start with something along the lines of "This is my best kept secret for reviving my dry hair fast!" / "I have found a hair game-changer."
Content:
Show before/after in first 3 seconds, product texture and then show shower application after your shampoo, wash out the conditioner. Show dried hair after and go back to before/after shot.
Voiceover:
You can use any of the key points below, focus on how it is an intensely hydrating conditioner that can be used on its own or layered over conditioner as part of your hair wash routine.
Key Product Points:
- Deeply conditions & tames frizz
- Immediately adds elasticity and in turn strength
- Hair is softer & hydrated
- Protects and improves hair's condition
To end: Something along the lines of "Philip Kingsley Elasticizer Booster has completely upgraded my hair healthy! Run, don't walk!"
Don't forget to add a CTA at the end!
**Please Note: Do not use the free sample in the video that is sent with the package you receive.
DO
- Please film in natural bright light & bathroom setting
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
- Don't show other brands in the background
- Where possible, avoid brightly coloured backgrounds
- Don't include the free sample in the content (this is for you to enjoy!)
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We adopt a hollistic approach to hair care, caring for your strands from the inside out. We consider all factors that can impact hair health, and our products cater to every hair texture.
Ouai, Kerastase, Davines, Briogeo, Coco&Eve, Olaplex, Living Proof
Casual, yet premium.
Ouai, Kerastase, Davines, Briogeo, Coco&Eve, Olaplex, Living Proof
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