"Old me vs New me" + Variation for older video - Katherine UGC
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Project Summary
The Brief
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"Old me vs New me". Plus 1 new variant on the 'Reset my bathroom' concept that you shot for us in June.
The brief is here: https://www.notion.so/lifesupplies/Katherine-Twirl-Brief-02-07-24-eaba95debb2a4c49b1a7f1f34a554d0e
Old me vs new me V1
This is how many toothpaste tubes I use each year
[holding lots of plastic toothpaste tubes]
I recently discovered Life Supplies, a game-changing refillable toothpaste that has cut my plastic waste down to zero
[Off camera throwing the box and catching it and opening it - same opening as the ‘reset my bathroom’ hook you did for us before]
It comes in this gorgeous metal and glass refillable bottle
[show off product to camera]
Which I then refill using these pouches
[Refilling the bottle]
Each pouch refills my bottle three times, replacing three single-use plastic tubes
[Shot of 3 plastic tubes in bathroom on sink (or wherever looks natural]
Meaning I can go from 12 plastic toothpaste tubes a year, to zero
[Shot of the 12 tubes again]
I’ve been amazed at how great the toothpaste is too
[Squeezing out toothpaste]
It’s the easiest sustainable switch that I’ve ever made!
Get yours today and you can save 50% on your first order.
[To camera holding bottle and refill]
Thank you!
Please use Katherine for this brief (not sure how to add to our roster)
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Old me vs new me V2 alternative first line hook:
“How many toothpaste tubes does your household go through every single year?”
Reset my bathroom with me V2 - performance angle. Please could we get a variant of the ‘reset my bathroom’ video but with one line switched out in the middle and a slightly different Call to action at the end - here’s the new script with the new lines highlighted.
I’ve just received my brand new Life Supplies refillable toothpaste, so come with me while I reset my bathroom
I hate it when my bathroom gets too cluttered, it makes my morning feel really stressful.
Then, I discovered Life Supplies refillable toothpaste. It comes in this beautiful glass bottle which looks so nice in my bathroom and really elevates the space.
Plus it works just as well as regular toothpaste. Created by dental experts with a plant powered formula which strengthens enamel, combats cavities and whitens your teeth.
Now my morning routine feels relaxed again.
Life Supplies are currently giving away their best-selling starter pack for 50% off. So now’s the perfect time to make the switch.
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- Life Supplies make beautiful, refillable personal care products that are designed to elevate your bathroom whilst doing good for the planet
- We’re here to take on the giants of personal care who have polluted our bathrooms with harsh chemicals and ugly single-use plastic bottles
- We feel that being sustainable doesn't have to come at a compromise. You can have it all: style + performance + sustainability. We see ourselves as the ultimate way to upgrade your bathroom
- Our products are always:
- Plant-powered
- Vegan & cruelty free
- High performance
- SLS and paraben free
- Refillable
- Make in the UK
- Our bottles are designed for life and the refill packaging comes in two types: paper-based refill packages for liquid products, or recycled plastic pouches for more viscous products like our toothpaste
- Refills are designed to last customers 3 months at a time and reduce your plastic impact by up to 98%
- Our bottles arrive pre-filled, with the pre-filled bottles lasting customers about one month. After that, their refills will arrive on a 3 month schedule
- Our hero products are our toothpaste and antiperspirant
- We like our content to feel aspirational but relatable
https://www.wearewild.com
https://www.getfussy.com
https://bowercollective.com
https://purdyandfigg.com
https://uk.whogivesacrap.org
Through our UGC content, we want to communicate in way that’s relatable yet aspirational. We're down-to-earth, but something to upgrade to. We want people to feel as though switching to Life Supplies is an upgrade for their bathroom, lifestyle and routine. Shots and language used should convey style, simplicity and elegance. Customers should feel that a simple transformation and upgrade is just a few clicks away.
https://www.wearewild.com
https://www.getfussy.com
https://bowercollective.com
https://purdyandfigg.com
https://uk.whogivesacrap.org
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