“3 reasons to try ATHANASE” (MALES)
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
The SALIENTS® launched in the UK late-2022. We have THE WORLD'S FIRST SUPERFOOD BLEND FOR MEN called ATHANASE® Inspired by Greek Mythology, it aims to be a brand which resonates with men who lean more towards upholding ‘traditional’ masculine values & cultural dimensions
This brief is all about highlighting that ATHANASE offers a variety of benefits to help males achieve their best self in the gym, at home, for their family, etc...
We want you, the creator, to select a bunch of wellness/food, productive routine, and gym clips (basically showing that you're living your best masculine life), mixed in with new footage speaking to camera about the product Athanase.
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LIVE LIFE ON GOD MODE with the SALIENT’s® Superfood Blend. Specially formulated for men to help conquer 7 areas:
SEXUAL HEALTH
ATHLETICISM
MOOD & COGNITION
RECOVERY & SLEEP
GUT HEALTH
IMMUNITY
AESTHETICS
Feel free to swap the order around, maybe you want to include a montage of workout/wellness clips upfront, go for it, just remember the product needs to appear within the first 3 seconds.
Hook - target the trend head on:
Please film yourself talking to camera, with any of the following (you choose the hook that suits you the most), please also apply this as on-screen copy if you have the editing skills and supply clean files (video with and without edits/copy):
- “3 reasons you need to try Athanase"
- “3 reasons you need to use Athanase to level up your wellness & fitness routine”
- "Here's why you need to try Athanase!"
- "Join the thousands of men who love Athanase."
Next Scene: VO alongside product shots (CHOOSE 3 OUT OF THE SELECTION BELOW) + maybe some speaking to camera (if you think that suits the narrative):
- “16 different nutritious ingredients for men, such as Maca Root, Shilajit, Ashwagandha, Fenugreek and Ginger”
- “Cheaper alternative to buying superfoods like ashwagandha and lions mane mushrooms individually”
- No nasties (non GMO, no fillers, no additives, no artificial colourings or emulsifiers)*
- Easy to add to food like greek yoghurt, protein shake/smoothie, or by itself in water
(this scene could potentially come first, if you think that fits the narrative) Next Scene: VO alongside lifestyle (gym, health, wellness, daily routine family) clips, edited together (similar to the inspo linked) - feel free to add your own spin/personality to this script:
- “Athanase is your secret weapon to health, success and a good mindset. It’s my go-to add-on within my daily routine as an active man for peak performance, striving to become a better person for myself and the people around me + overall fitness gains”
Call-To-Action (select any from the list below, whilst holding the product up to camera with enthusiasm or with a result of a recipe you'v made):
- “Make your ancestors proud!”
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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