MANUAL's Weight Loss Programme
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We would like to create an ad centred around the satisfaction of being on Manual's weight loss program. We would like it to be framed in a positive light. We would also like it to be as authentic as possible - imagine you are sending a quick video to your friend after they asked how the Manual weight loss plan was going. It should not be very salesly but rather an authentic telling of your experience. Please can you leave enough space at the top & bottom of the composition, we can then crop it down to 4x5.
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Manual Weight Loss program combines both medication and lifestyle coaching to help our customers meet their weight goals. The weight loss program includes;
Weight Loss Medication
Access to a nutritionist
Access to unlimited Clinicians for medical/clinical support
Weight tracking tools
Customer support
We are highly rated on Trustpilot and have thousands of happy weight loss customers meeting their weight goals. The plans are subscription, so most clients will be with us for 3-6 months before hitting their weight loss goal. Here is our website page:
Hook - up to the creator
Key points to hit
1. Feel a lot more in control of my diet.
2. I'm really happy with the weight I've lost
3. Higher Confidence - make it relatable
4. Healthier - make it relatable to you - E.g starting to be more active with my family or friends - whatever makes sense for your life
5. CTA: Ask audience/"friend" to give it a try - E.g All I can say is give Manual a try
End on this note
Creator Requirements:
- Women, 35-55, relevant to our eligible customers (ideally BMI 28-30+)
- Health/Wellness speciality
DO
- please film in natural bright light
- Add engaging captions to your video! remember to submit the version without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- don't sound like you're reading off a script
- DO NOT film via TikTok app. MUST use CapCut or similar.
- no blurry footage, not being able to see you clearly
- mention any weight loss medication by name or by type (E.g Orlistat, Weight Loss Injection, etc). Simply refer to it as Weight Loss Medication, if you want to.
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We’re challenging the outdated notion that real men shrug their shoulders and carry on.
By empowering men with all the information and choices they need to proactively own their wellbeing, we can turn a corner.
We’re here to be your own personal manual. A guide to owning your health and happiness. Giving you all the tools you need to be good to you.
These are the principle that we follow for content creation
- Demystify the condition: We instill a sense of empathy with our audience. We show that their condition affects a variety of multiple men, and they are not alone.
- Science behind the condition: Our medical team explain the condition i.e Hair Loss, in a down-to-earth, accessible and easy to understand scientific way
- Demistyfy the solution: We outline that there is hope out there. We present our range of solutions to treat the problem
- Science behind the solution: Our medical team explains the solution i.e our products, in a down-to-earth, accessible and easy to understand scientific way. Also highlighting all the difficult parts of the journey i.e. side effects, timings etc.
- Social proof: We back up our solutions with customer testimonials, before and after imagery, press clippings etc.
we look at hims (UK and UK) and keeps (US based) for hair loss mainly
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