Dermatica Hook Factory
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We need a creator to create a few VOs, scenes and a static image. These will be used for various hooks for our skincare brand. These are clearly listed in the brief attached with very clear direction and scripts.
7 hooks, no individual video!
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This is not for a particular product but for our brand as a whole.
Hook 1
1 x VOICE OVER:
“For years I wasted money on skincare that didn’t work”
1 x STATIC IMAGE:
Shoot a messy cupboard shelfie with random messy products/toiletries
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Hook 2 & 3
Filming face (just above shoulders) like mock up to the left (the main screen reference) and creating 2 versions with the 2 lines below:
- “Prescription skincare isn't worth the hype”
- “Hydroquinone isn’t worth the hype”
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Hook 4
1 x VOICE OVER:
“Before Dermatica, my skincare routine was a nightmare”
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Hook 5
1 x VOICE OVER:
“If you work in dermatology too, this could be bad news for you.”
1 x FILMING YOURSELF REACTING
How to react:
Frown in a sceptical way, then as the customer reveals the results from Dermatica, segue to surprise, mild shock, concern with nod.
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Hook 6 & 7
Filming yourself sitting at a desk talking like a host so looking at camera and if you have props like the left that’s great. Otherwise look like you’re presenting with hands crossed looking directly at camera. Creating 2 versions with the 2 lines below:
- “This brand has gone viral for anti-ageing. You’re gonna want to see this.”
- “This brand has gone completely viral on social media. Here’s why.”
Please see detailed direction and scripts here: https://docs.google.com/presentation/d/1DBimIsQ7OK5gO88FcZZLzTnUuJZ5MggQEIC7F6b4mZU/edit?usp=sharing
(Please just follow timings dictated by the brief)
This project is for 7 hooks! Please reach out to rachel@usetwirl.com if you have any questions. You will not be required to create the individual videos, only the hooks.
all 7 hooks listed in Story/Script
all 7 hooks listed in Story/Script
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Personalized prescription skincare
Science-backed ingredients
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Please note: It may take up to 10 min until your assets are shown here.