Value point 3 - Reducing the stress of cooking in the evening
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Are you stuck for meal ideas every evening? Looking at the empty cupboards or feeling overwhelmed at the choices in the supermarket?
This video is to demonstrate the feeling of de-stressing cooking amazing food in the evening. In particular how using Sidekick helps reduce the mental load of deciding what to cook EVERY evening (planning), but also importantly telling you exactly what ingredients to buy (shopping) and guiding you step by step (the cooking). Expanding your culinary horizons. Cooking banging recipes and with awesome ingredients in the evening shouldn’t be a chore. Sidekick nails all the thinking, so cooking at home becomes simple, stress free and fun to share.
Quotes from our users:
"God I'm sick of coming up with meal ideas, why does the family keep responding with I don't know or I don't care"
“I was freaking out about grocery shopping with no idea what to make for the upcoming week but then used the Sidekick app. I got to eat a bunch of delicious meals. It was a life saver!”
“Completely exhausted after a stressful week at work and trying to come up with a menu for the week. Having Sidekick do the thinking for you is hugely valuable”
.svg)
.svg)
Are you stuck for meal ideas every evening? Looking at the empty cupboards or feeling overwhelmed at the choices in the supermarket?
This video is to demonstrate the feeling of de-stressing cooking amazing food in the evening. In particular how using Sidekick helps reduce the mental load of deciding what to cook EVERY evening (planning), but also importantly telling you exactly what ingredients to buy (shopping) and guiding you step by step (the cooking). Expanding your culinary horizons. Cooking banging recipes and with awesome ingredients in the evening shouldn’t be a chore. Sidekick nails all the thinking, so cooking at home becomes simple, stress free and fun to share.
Quotes from our users:
"God I'm sick of coming up with meal ideas, why does the family keep responding with I don't know or I don't care"
“I was freaking out about grocery shopping with no idea what to make for the upcoming week but then used the Sidekick app. I got to eat a bunch of delicious meals. It was a life saver!”
“Completely exhausted after a stressful week at work and trying to come up with a menu for the week. Having Sidekick do the thinking for you is hugely valuable”
Align the story into your personal day-to-day cooking challenges and experiences and how Sidekick has helped solve them - cooking on a manic Monday is hard? Do you often finish work late? Do you usually lack the motivation or skills to cook? Do you panic in the supermarket? Your cupboards at home often have no inspiring ingredients in?
HOOK: The first shot has to feature a face, reaction and sense of place.
Key Message (Why You Care | Why Others Should Care in first 5 seconds)
= Stress-free amazing evening meals, with zero effort. Under X minutes!
Begin with the ‘wow’ shot alongside key message (Food porn/reaction/attention grab in first 5 seconds)
= Focus on the finished dish you made and perhaps show side by side with the image from Sidekick to show that they look the same! Demonstrate the relief and pride that you made this incredible food even though you’ve had a super busy day at work! It was done in under X minutes (hopefully fast).
BODY
Main Section (usually explaining or exhibiting something that can be replicated by the viewer a balance of aspiration and achievability is important here)
= Go back over the process and story. Show how easy the process was from deciding/planning what to cook on the app (on the move/commute/after a busy day) and feeling inspired by the choices, the ease of buying the ingredients and turning your grocery shop into the finished dish with the step by step guides.
Benefits to drive emotive response and build trust (what you’ve learnt, exhibiting experience or expertise and how it could solve other peoples’ problems)
= Re-iterate the value of Sidekick to you or what you’ve learnt e.g. you’re no longer stuck for ideas on what to cook in the evening and you’re cooking banging chef quality recipes stress-free. No more arguments about what to cook, giving you time to bask in the achievement of your creations. Great for people with busy schedules.
Summary (ideally a smooth look back to points 1 & 2) - review of the results
Final CTA - Download Sidekick for amazing recipes with No effort & No Stress. It’s Free For 30 Days!
If they love food, that would help
General Filming / Style Notes:
- Technical Specifications:
- All video content to be shot in 4K, 30fps.
- Classic 9:16 aspect ratio.
- All videos to last between 1 - 1.5 minutes
- Quick cuts, no cross dissolves or fades.
- No background music.
- All videos to be captioned by creator.
- Lighting:
- An abundance of natural light is paramount.
- No artificial lighting to be used if possible.
Food Framing
- Tight top downs and well framed plates are preferable.
- 45° camera angles are also favoured.
Personality
- The first shot has to feature a face, reaction and sense of place.
- Fast moving voice over with quick cuts if possible.
.svg)
Be honest - how many times have you got home in the evening and thought “I just can’t be bothered to cook tonight”? We get it - cooking in the evening can be a real pain, especially when there’s so many options out there that claim to fix the problem.
But look a little closer and you notice that these options are usually expensive, unhealthy, and not great for our planet. The truth is that these ‘solutions’ offer nothing more than a ‘paracetamol’ to the headache, they’re not solving the real problem.
We want to change that by helping people become awesome home cooks. That means teaching people a better way to plan, shop and cook.
The four of us - school pals from just outside London - started Sorted Food back in 2010 and since then, you might say it’s mushroomed (no pun intended). In fact, it’s turned into the world’s leading online food community - through our YouTube channel, social media platforms and our all-in-one kitchen companion app, Sidekick.
These days, it’s not just about us messing around with gadgets, staging epic cooking battles or competing with each other for laughs. It’s about a community of people (15 million every month) who love to eat, laugh and learn the odd thing about cooking. It’s about connecting people through the awesomeness of food.
Hellofresh etc. and Mealime, Lollipop, Whisk
- We are bold and punchy, we speak with attitude
a) Say more with less words
b) Think how it will look on a poster
- We bring joy into every conversation
- We are cheeky and push the limits, but never cross the line into being rude or crude
- We are a group of friends who speak on behalf of the community, so where possible use inclusive terms such as 'we', 'our', 'us', rather than provide a separation with 'you' or 'them'
- Bet 'it', don't say 'it' - e.g. we don't say we're fun/funny, we just are
Hellofresh etc. and Mealime, Lollipop, Whisk
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.