Let me introduce you to Lucky Saint
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
This video is focused on the creator giving a recommendation of Lucky Saint to the viewer. Important here to highlight the quality and taste of the beer. Other important things to include: please show the actual liquid of the beer, with the correct amount of head on top. Please also highlight the fact that it is only 53 calories per bottle, and sugar-free.
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Lucky Saint is a great tasting alcohol-free beer. We are focused on creating the best alcohol-free beer on the market. Our beer is only 53 calories, brewed using four natural ingredients, vegan, and has over 2000 five-star reviews.
NOTE: These are rough guidelines, please make sure to use language and shots that come most natural to you, it's important to us that it doesn't feel like you are reading a script - thanks!
Shot 1:
Suggested copy: 'one thing everyone always asks me is: 'what's your go-to alcohol-free beer?'
Suggested video: Fridge door opening (with camera inside the fridge), speaking to camera (voiceover suitable too if it fits better with the style of the video).
Shot 2:
Suggested copy: Let me introduce you to Lucky Saint
Suggested video: Box sliding into frame + unboxing
Shot 3:
Suggested copy: It is the BEST tasting alcohol-free beer that I've tried. It tastes exactly like full strength beer.
Suggested video: Cracking open bottle, pouring into glass
Shot 4:
Suggested copy: Plus, it's only 53 calories and is sugar-free
Suggested video: Drinking the beer, reading the label of the bottle/ the card insert that customers receive in the box of lucky saint
Shot 5:
Suggested copy: If you're sober curious, or just trying to cut back, then try lucky Saint now
Suggested video: Holding the bottle up infront of the box (POV)
Shot 6:
Suggested copy: Ther're currently offering £10 off your first order, so give them a try now
Suggested video: Cheersing the bottle to the camera
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
Shot 1:
Suggested copy: 'This is my favourite alcohol-free beer' - 'let me introduce you to Lucky Saint'
Suggested video: Pouring Lucky Saint into a glass.
Shot 2:
Suggested Copy: Tired of alcohol-free beer that tastes too sweet?' - 'let me introduce you to Lucky Saint'
Suggested video: Spinning the box of Lucky Saint round on a table.
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Lucky Saint is an alcohol-free Superior Unfiltered Lager made with just four natural ingredients - Pilsner Malt, Hallertau Hops, Spring Water and classic lager yeast. We leave our beer unfiltered for maximum flavour, without the alcohol. 53 calories per bottle and vegan. Lucky Saint is a refreshing, versatile lager best paired with dishes full of bold flavours. Try with a creamy, aromatic curry or barbecued meats.
Product USPs:
-Non-alcoholic
-Low in calories: 53 Kcals per bottle/can
-Vegan
-Brewed using four natural ingredients
-Over 2000 five-star reviews
Motivations/ reasons to drink Lucky Saint:
-It tastes great, just like a full-strength beer
-It allows you to enjoy a beer with your friends after a long day
-You'll feel fresh the day after having a Lucky Saint
-You'll be in a better position to attack your goals (this could be fitness, wellness, if you have a hobby you're pursuing, etc...)
Think of brands that are focused on quality and doing one thing well: Guinness, Nike, Carhartt, Finisterre
We’re not wacky and we don’t swear. We avoid puns and cliches such as ‘cracking open a cold one’; ‘wash down with a cold one’.
We’re focused on rewarding those who choose not to drink with the beer they deserve. It’s about being proud to have Lucky Saint in your fridge and share it with your friends.
Focus on the quality of the beer and how the benefits and lifestyle make you feel. We’re proud to be non-alcoholic and to contribute to people having more balanced and fulfilled lives - our customers can still go for a drink and not miss out on socialising with their friends, but they’ll wake up with a clear head and will be able to make the most of the day after.
Think of brands that are focused on quality and doing one thing well: Guinness, Nike, Carhartt, Finisterre
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