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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Dog Parent for Flea Treatment Ad (PDOL - 1)
Brand
Bind Media
Brand
Pet Drugs Online
Compensation for this project
$155
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

We are on the lookout for a dog mum or dad to film a scripted ad about flea treatment with their furry friend. 

We want the video to be as natural as possible, so whilst we have provided a script, we are happy for you to adapt the way things are said to make it more natural for you to say. 

We do ask that you try to retain the meaning and that you do not amend any of the hooks. 

We would like to see you demonstrating the products we send, speaking face to camera, and some great clips of you and your dog playing and enjoying each other's company. 

Pet Drugs Online is an online pet store that stocks everything from prescription medication to food and toys. 

Please note: Unfortunately, we aren’t able to work with any flat-faced dog breeds (brachycephalic), e.g. Pug, French Bulldog, English Bulldog etc.

TIP: Share your dog breed + photo when you apply!

# Variations
Additional Variations
1
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

We will send a flea treatment bundle of your choice that is relevant to your dogs size e.g. https://www.petdrugsonline.co.uk/frontline-plus-dogs-frontline-homegard-spray-bundle 

Main Concept
Script/Description of Scenes

Hook 1:

Have you noticed fleas on your dog or in your home?

Body:

Fleas are a nightmare; nobody wants them!. Did you know that they can live for up to three months in your house?! And a single flea can lay 30 to 50 eggs a day. Your dog could catch fleas again and again if you don’t break the cycle.

I love {dog name}, and I don’t want {him/her} to feel itchy or uncomfortable. 

That’s why I regularly treat both my home and {dog name} to ensure that when fleas do find their way into our home, we’re as protected as possible. Top tip: make sure to wash your dog's bedding on a hot wash too! 

I buy all of my flea treatments from Pet Drugs Online. They have a huge range of quality products for great value and much cheaper than the vets! they are delivered straight to my door and you can even subscribe so you never run out!

Call to Action:

Stop the itch! Keep your dog protected; get yours at Pet Drugs Online today.

Additional information

We need somebody with a dog and a track record of making pet related content. Please note: Unfortunately, we aren’t able to work with any flat-faced dog breeds (brachycephalic), e.g. Pug, French Bulldog, English Bulldog etc.

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

Hook 2:

Dog parents! It’s time we talked about fleas!

3rd Variation
About the client
Name
Bind Media
Pronunciation
Social Media
Category
Marketing agency
About

We're an independent, specialist paid media agency, based in Bath, UK.

Passionate about the businesses we work with and working hard to empower them with a range of services that produce exceptional results, time after time.

Paid Media

Performance Creative

Conversion Optimisation

Website Analytics & Tracking

Brand Guidelines

Journey Further, Launch Online, Impression

Tone of voice

Informal yet Authoritative

Friendly yet Knowledgeable

Accessible yet Technical

Playful yet Articulate

Modest yet Bold

Competitors/similar brands

Journey Further, Launch Online, Impression

Details on brand
Name
Pet Drugs Online
Social Media
Category
Pets
About
Pet Drugs Online is over 15 years old and trusted by thousands of pet owners in the UK. Low prices, high convenience supplier of quality, vet-approved pet supplies straight to your door.
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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