ExSeed At-Home Male Fertility Test - UGC Ad with Couple
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We are after a testimonial-style video for ExSeed showcasing the at-home sperm test, that also touches on why you'd want to test, how it works, and how it's helped you understand male fertility better whilst on your path to parenthood. The tech is new and really exciting, and ExSeed are leading the innovation in this field, so we want this excitement about the new solution to come through on the video. It should be punchy, relatable, and show a clear problem solving solution.
Please feel free to use the 'script' as reference to how the product works, but we want to hear the creator's authentic voice come through so don't feel confined to script-reading.
Looking for a COUPLE
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Note: Due to social media platforms restricting content with the word ‘sperm’ and sometimes ‘semen’ in, flagging as inappropriate sexual content, please do not use either of these phrases. ‘Male fertility’, ‘your/my fertility’, ‘if I can have kids/become a dad/father’ etc. are the best alternatives.
Note: I have gone quite specific with the hook, please let me know if you have any suggestions. The rest you can use the phrases provided as you choose, try to get in what you can.
Hook:
(Female partner filming her male partner, casual home video style.
A close-up shot of the man’s phone. In the first second, he pinches to zoom in on a video of ‘his’ sperm cells swimming (This is on the ExSeed app and login to example footage will be provided). This part of the shot and accompanying text below lasts about 3 seconds, or just long enough for the zoom-in and to see the sperm cells swimming.)
Her: No way!
Him: There they are!
(She then pans up to his face smiling at the video. He shakes his head slightly in disbelief.)
Him: That’s wild.
(She brings her other hand in front of the camera, holding the white ExSeed device.)
Her: All with this.
(Cut to couple sat down besides one other, perhaps on the edge of the bed, sofa, dining table. )
Him: I read that men’s fertility’s getting worse (now turning to her) and we’ve talked about having kids in the future, but I had no idea if I could!
(Showing test device, cups, lids, slides, box.)
Him or Her: A fertility company called ExSeed makes this test for men that brings the power of the clinic to your home.
The rest is to try to include throughout, not necessarily word for word or in this order, whatever seems most natural. You can cut out lines if it’s too much information, please select whatever is most compelling to you:
The kit tells you your Total Motile Count, one of the best indicators of a guy’s fertility.
(show process, you can use the linked video for reference: show cup with the measurement scale visible to camera, show pipette touching slide chamber, put slide in device, put camera on device lens, show stock video we’ll provide of sperm cells)
(to be spoken) ‘You take a sample, measure the volume with the cup, and transfer a drop to the slide using this pipette lid. With the slide in the device, you lower your phone camera to the lens, and with any luck you’ll see some movement.’
I took a short video that was analysed almost instantly, but the medical team at ExSeed also verify each analysis for extra peace of mind.
The app tells you how to improve your fertility through these lifestyle programs personalised to your health.
I didn’t realise you could test your fertility without going into a clinic.
CTA: If you’re trying for a baby now, or think you might be in the future, find out about male fertility with ExSeed today.
https://www.youtube.com/watch?v=q-CKGnfkqMA&t=57s
https://www.youtube.com/watch?v=ba3x7DZyW_I
Our previous Twirl video:
https://drive.google.com/drive/folders/1srwemOxOxVWKd6uetcbPbK-xNMyuyeop?usp=sharing
Please do it in a way that we can cut the video up if needed eg. shorter shots and audio.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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We're ExSeed Health, a fertility company based in London that helps men better understand sperm health, with our central DTC/B2C offering being an entirely-at-home sperm test. We know that men don’t tend to be as proactive in health testing when a couple’s trying to conceive, in part because there haven't been many good home testing products, and want to make it easily accessible for men to do a clinic-grade sperm test from the comfort of their home, without breaking the bank or long waits on the NHS.
Our ultimate goal is to help more couples who want children have a smoother path to pregnancy.
All from home, without ever sending their sample off, you can understand your fertility. The video tutorial + the app guides you through this, but in short, after producing your sample into the collection cup and transferring to the slide using the built-in pipette, you insert the slide into the microscope device and position your phone camera over the lens. You’ll see a live sample of your sperm, magnified approximately 200x so you can see individual sperm cells. We’ve built an algorithm that tracks the concentration and motility of the reproductive cells, and in minutes you’ll see your Total Motile Sperm Count, one of the best male predictors of successful pregnancy outcomes.
In terms of accuracy, we’ve had the device compared with the lab equipment typically used in clinics, to which the device is over 95% accurate on these sperm parameters.
Current Competitors:
Mojo Fertility
Yo Sperm
SpermCheck
Inspiration:
Hertility Health
- https://www.tiktok.com/@hertilityhealth/video/7201076687063354629?q=hertility&t=1688382010221
- https://www.facebook.com/ads/library/?id=1270092690360067
- https://www.facebook.com/ads/library/?id=572912195009916
Legacy (givelegacy.com)
We want to be seen as trustworthy and knowledgeable fertility experts, with an innovative product that democratises access to testing and empowers couples to take this part of family planning into their own hands.
We're open to different approaches to communication style (as our Twirl content will ]be used for TikTok with which we're happy to be more experimental) but overall we want to be approachable, normalising the process of testing whilst not using complex language that puts people off. Whether it's going down the humour route, a more emotive appeal to wanting to make sure you've got what you need to start a family etc., where up to explore!
We want you to be excited by the thought of seeing your sperms cells up close, learning about your sperm health and taking control of your fertility.
Current Competitors:
Mojo Fertility
Yo Sperm
SpermCheck
Inspiration:
Hertility Health
- https://www.tiktok.com/@hertilityhealth/video/7201076687063354629?q=hertility&t=1688382010221
- https://www.facebook.com/ads/library/?id=1270092690360067
- https://www.facebook.com/ads/library/?id=572912195009916
Legacy (givelegacy.com)
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