Retinol Fix US ad
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Project Summary
The Brief
As you can see from the inspo link, we would like something with a catchy hook, that then shows the creator applying the products, going through the routine and talk about the great changes they have seen on their skin.
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https://www.nipandfab.com/products/retinol-fix-regime-kit
The Retinol Routine Kit is meant to be used 2-3x per week as an anti-ageing routine that's suitable for beginners and experts alike. The retinol is encapsulated which means it is less irritating on the skin. The benefits include plumping fine lines and wrinkles, firming the skin, fading dark spots and evening out skin tone. I would recommend reading the reviews and using those as a way to know what to say about the results.
The below is just an example, wording doesn't have to be exactly this but it gives an idea of the most important points. The lighting needs to be good and the person should not be wearing makeup so that the skin is shown just glowing and looking radiant.
We want to start with a hook that will really engage people to keep watching - holding up the products and saying something like the following:
e.g. I've never seen a kit that fades fine lines and wrinkles as well as this
e.g. Looking for anti-ageing skincare that actually works? Keep watching
It's the Retinol Fix Routine Kit from Nip + Fab! This brand is a well-kept secret, but I'm not gatekeeping.
It would be good to show the skin up close to show what it looks like and talk about the improvements you have seen to your skin since using the kit for just a few weeks.
[Holding up the Retinol Fix Concentrate]
This right here, the Retinol Fix Concentrate is my favourite from the whole range, feels like a serum that costs hundreds of dollars, but you get the whole Nip + Fab kit of five full size products for just $100 so the value is incredible.
[Cut to a quick demonstration of applying the product]
What I love about this kit is that it's a complete routine. From cleanser to serum to moisturizer, No guesswork, just results. Get yours at nipandfab.com
(it would also be good to mention age, maybe at the beginning to say something like "I''m in my forties and I've finally found good anti-ageing skincare" etc.
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Cruelty-free, vegan and ingredient-led skincare.
At Nip + Fab our goal is simple. Luxury, ingredient-led skincare formulations at high street prices and an ingredient education for everybody. We’ve been making results-driven, accessible formulas for over 10 years, so no matter your age or skin concern, you can find a range that suits you and your skin.
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