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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
Grey Hair Be Gone! MDhair Kit Review
Brand
MDhair
Brand
Website
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

A video about how frustrating it is to see grey hair popping up, and finding a solution in the MDhair custom hair growth kit.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

MDhair is a custom hair growth system developed by dermatologists with medical-grade and natural ingredients. The website uses proprietary AI technology to analyze your quiz results and an AI scan of your scalp to customize the perfect hair growth kit for you with a shampoo, conditioner, serum, supplements, and collagen. https://www.mdhair.co/ 

Main Concept
Script/Description of Scenes

Hook about grey hair. Examples:

The secret trick to reverse grey hair 

“Grey Hair – Be Gone!” 

We’ve all been told that it’s impossible to stop your hair from turning grey. And I thought the same, until I tried the custom hair growth system from MDhair.

I took MDhair's short online quiz and uploaded a picture of my scalp for AI analysis. In just a couple of days, I received a kit formulated for my needs.

I've been using this kit for about 2-3 months now, and I couldn't be happier with how quickly my hair is growing back. The best part is that the grey hair is now growing in with my natural hair color again. That's how I know the system is working.

Take the quiz and get your custom hair growth kit with full-size products, starting at $29.

B-roll footage to film to go with the voiceover: 

  1. Worriedly examining your hair and scalp in the mirror or to the camera 
  2. A clip indicating worry over hair loss
  3. B-roll footage of using the products: taking a supplement, mixing the collagen in water/coffee, applying serum to scalp
  4. A clip of you examining your hair and scalp in the mirror or to the camera in the same angle as the 'before' footage but with a different outfit and with your hair freshly washed and styled. 
  5. A close-up of your scalp after using the products

Additional information
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
MDhair
Pronunciation
Em Dee Hair
Social Media
Category
Health/Wellness
About

MDhair is a first-of-its-kind, patent-pending, customized growth treatment kit developed by dermatologists. Our products include more than 100 research-based, medical, and botanical ingredients to deliver the best results possible. We are committed to contributing a net positive impact on people and the planet. All our products are sulfate-free, paraben-free, phthalate-free, and packed in recyclable packaging.

Should be MDhair not MD Hair

Brand Guidelines

Prose, Hers, Keeps

Tone of voice

Our tone is friendly and empathetic

Competitors/similar brands

Prose, Hers, Keeps

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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