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Project Summary

Project Name
Circl - Five Match Millions V1
Brand
Circl
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
No

The Brief

Description

We are looking for some to help showcase our game, how it works and how you can win. It's a football 'Circl of Fortune' style game for all types of football fans!

There are a choice of 2 scripts, so when selected, please let us know which you'd be keen doing.

# Variations
Additional Variations
0
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about
Main Concept
Script/Description of Scenes

Hook: OPTION A

Opening Scene 

Shot: Creator staring intensely at TV (pretending there is a football match in background) 

Voice over: “For the love of god, please give me a XXXX” (we need a key moment in any football game (i.e penalty, yellow/red card, or goal) and utilize that as a 'winning point' in the betting experience) “Rashford…” (or a popular football player) “I just need a XXXX to spin the Circl two places! 

Script: OPTION A

Scene 2:

Shot: Yellow card happens on telly (noise or something of yellow card being given and booing or cheering of fans) and then a shot of Creator’s face gob-smacked

Voice over: OMG Noo F***ing way! - (Like an excited tone of voice rather than negative)

Shot: Shot of app and yellow card moving the Circl

Scene 3:

Voiceover: YESSS GET IN!!! Blow the whistle ref!!! Please blow it!! 

Shot and audio: Shot of Creator watching TV screen intensely, Ref blowing whistle and shot of Creator shocked face looks back at app screen for confirmation. Pans to app screen, which shows winning screen with 4th correct number = £12,350 payout

Shot and audio: Creator goes nuts on sofa, launches phone in the air, whatever he /she fancies doing. 

Scene 4: 

Ok guys, so last few weeks I’ve been playing Circl’s Five Match Millions: The ‘Circl of Fortune’ game for football fans. I’ve honestly never played anything quite like it, and it’s totally changed the way I watch footy. 

All you need to do is pick 5 numbers, one for each game, then sit back and they take care of the rest! 

Visual: Bangs visual or Creator recording himself picking numbers

Scene 5:

Circl works by using key moments that happen live in a match to spin the Circl - and wherever the Circl sits by the final whistle is the winning number. Make sure you check out their rule book to see what moments they use! 

Visual: BANG Visual they are creating

Voiceover: To win a cash prize all you need to do is match one of five numbers, but if you can match all five numbers across all five matches - you win £1,000,000 and officially become a Five Match Millionaire! 

Visual: Show BANG visual that builds up tickets and finishes with £1,000,000 build up. 

Scene6:

Straight forward right?! And the beauty of Five Match Millions is that you don’t need to be a football expert in order to play. 

But! if you think you’re a football guru, you can use their prediction calculator to help pick the winning numbers and crack the winning formula! 

Scene 7 / CTA:

So what are you waiting for? Sign up and play today using the link below! 

Feel free to make your own tweaks to the script. We want it to be conveyed in your authentic voice!

Additional information

Football fan? Knows his way around mobile apps.

Links:

DO

- please film in natural bright light

- Add engaging captions to your video! remember to submit the version without!

- Keep it lively and energetic - we want to encourage the audience!

- Shoot high-res

DON'T

- don't sound like you're reading off a script

- don't film via TikTok app. MUST use CapCut or similar.

- no blurry footage, not being able to see the product or you clearly

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Circl
Pronunciation
Circl
Social Media
Category
Sports/Fitness
About

Circl was started as a way of making a dreary Southampton home match (and there have been plenty of those the last few seasons) more entertaining.  I was there with a group of mates and we started passing a hat around every time there was a throw-in or a corner. Whoever was left holding the hat at half-time bought the beers!

Fast forward a couple of years and we’ve built an award-winning app; got loads of 5* reviews, paid out over £50,000 in cash prizes and now we have launched our first £1m jackpot game: Five Match Millions. 

It uses the same idea - action on the pitch makes the Circl move - for each of the five matches we create its own ‘Circl of Fortune’ with the numbers 1 to 27 arranged in order. Your aim is to predict which numbers the Circls will stop on at the end of the matches. It’s super easy to enter and you do not need to be a football expert to play!

If you match any number then you’ll be a cash prize winner! If you match all five numbers across the five matches, well then you’re officially a Five Match Millionaire!

Players must be 18+, please stick to script as closely as possibly, avoid saying the term 'lottery'.

Brand Guidelines

LadBible, Paddypower, Dominoes,

Tone of voice

Causal, friendly, 'laddy', football fan-esk

Competitors/similar brands

LadBible, Paddypower, Dominoes,

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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