Carmoola: Don't get car finance, before you've tried this. With post-its!
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Project Summary
The Brief
We'd like you to follow the below script for your video. Please film in at least 2 locations with quick cuts between sentences for a dynamic, fast paced video.
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We're Carmoola, a car finance app that makes getting a loan for your next vehicle quick and simple - putting you in control
In the first few seconds of the video I want you to have a post-it note (ideally pink?) on your cheek or somewhere else very prominent that reads "Finance Hack" - this should be somewhat readable even at the start, so you may need a thick pen!
After you say 'dont get car finance' I want you to remove the post-it note and bring it closer to the camera, while at the same time you say 'until you've tried this'.
Full script:
[post-it note routine above] Don't get car finance, until you've tried this.
[holding out phone with Carmoola app on it - or screenshot of our pink loading screen]
It's a new, simple car finance app called Carmoola.
[you're really annoyed and frustrated in an exaggerated way. perhaps tearing up 'forms', sobbing while on the phone and looking at your watch, or similar]
It means you won't have to deal with call centers, or fill in tonnes of paperwork, and all that stress and faff.
[Now face to camera for the last sections - I'll edit in some in-app footage or car buying b-roll].
The app makes the whole process super easy. You'll know what rate you can get and what it's going to cost you each month within minutes. And that means you can actually upgrade to the car you've been dreaming of today. Just click down there to download Carmoola today!
Access to a car would be great but not essential. You'll also need post-its! Please only do basic edits to put your clips together and basic transitions - no subtitles or other overlays - we will do it in-house.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
Here's a car finance hack that you'll wish you knew earlier. [please use the same post-it note technique]
Top apps for car buyers, part 1. [please use the same post-it note technique]
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We're here to make car finance better! More info about us here: https://docs.google.com/document/d/1byKAYEKU9Lh0wXyj6UUjiNeuq6MsZnaDQ2IRcGAWI1k/edit
Our competitors are pretty old-school and boring, please don't look to them for inspo!
We are trying to make finance easier and more accessible. So we're totally open to casual/humorous content so long as our compliance guy is happy 😅
Our competitors are pretty old-school and boring, please don't look to them for inspo!
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