The solution to mid-week beers
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
The concept of this video is: Lucky Saint is the perfect drink to have after a busy day, and it will leave you feeling fresh the day after. Important to also highlight some of our USPs. In this video, please tell us how you choose to enjoy your midweek lucky saint e.g. 'With a curry on a Friday night, after putting the kids to bed, to wake up fresh and ready for the gym'. People have busy lives during the week, it's nice to relax with a beer at the end of the day, but people don't necessarily want to experience the cos of drinking alcohol. Please make it in a voiceover style, whilst unboxing and trying the product.
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Lucky Saint is a great tasting aclohol-free beer. We are focused on creating the best alcohol-free beer on the market. Our beer is only 53 calories, brewed using four natural ingredients, vegan, and has over 2000 five-star reviews.
Start with the box sliding into shot, saying 'I've found THE solution to mid-week beers'.
Followed by some unboxing clips, and you mentioning something like 'I've been looking for a great tasting non-alcoholic beer for ages'.
Please also include a few clips of you cracking open and bottle/can of Lucky Saint.
Please include your reason why you're choosing to drink lucky Saint mid-week:
- 'I'm finally able to have a few beers after a long day and still feel fresh the day after';'
- I love having a beer with a curry, but don't necessarily want any alcohol' - you could include a clip of yourself drinking the beer here.
After that, you could film yourself holding pouring the beer into a glass - listing a few features (please choose these from our list on our main profile), for example:
- 'Plus, it's only 53 calories per (bottle/can), and it was delivered to my door so quickly'
- 'Plus, it's vegan and got 53 calories per bottle'.
Lastly, please do a voiceover CTA about our special offer
- e.g. 'They're currently offering £10 off your first order, so give them a try now'.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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Lucky Saint is an alcohol-free Superior Unfiltered Lager made with just four natural ingredients - Pilsner Malt, Hallertau Hops, Spring Water and classic lager yeast. We leave our beer unfiltered for maximum flavour, without the alcohol. 53 calories per bottle and vegan. Lucky Saint is a refreshing, versatile lager best paired with dishes full of bold flavours. Try with a creamy, aromatic curry or barbecued meats.
Product USPs:
-Non-alcoholic
-Low in calories: 53 Kcals per bottle/can
-Vegan
-Brewed using four natural ingredients
-Over 2000 five-star reviews
Motivations/ reasons to drink Lucky Saint:
-It tastes great, just like a full-strength beer
-It allows you to enjoy a beer with your friends after a long day
-You'll feel fresh the day after having a Lucky Saint
-You'll be in a better position to attack your goals (this could be fitness, wellness, if you have a hobby you're pursuing, etc...)
Think of brands that are focused on quality and doing one thing well: Guinness, Nike, Carhartt, Finisterre
We’re not wacky and we don’t swear. We avoid puns and cliches such as ‘cracking open a cold one’; ‘wash down with a cold one’.
We’re focused on rewarding those who choose not to drink with the beer they deserve. It’s about being proud to have Lucky Saint in your fridge and share it with your friends.
Focus on the quality of the beer and how the benefits and lifestyle make you feel. We’re proud to be non-alcoholic and to contribute to people having more balanced and fulfilled lives - our customers can still go for a drink and not miss out on socialising with their friends, but they’ll wake up with a clear head and will be able to make the most of the day after.
Think of brands that are focused on quality and doing one thing well: Guinness, Nike, Carhartt, Finisterre
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