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Project Summary

Project Name
University submission support
Brand
VMG Digital
Brand
Crimson Education
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
No

The Brief

Description

We require 2 Creators to produce 1 x video each. The goal is to educate the audience of parents / high school students that Crimson Education can help students with University Applications, Essay support and Interviews Tips to help them get into an Ivy League University. 

The shoot locations could be - House / Apartment / Cafe / Workplace environment on computer showcasing Crimson Education website OR outdoors walking in parks, on phone to depict being on Crimson website

Clothing should be Professional looking, affluent family person trying to get their child into an Ivy League University.

 

Whilst there is no script as we want this to be natural, some potential phrases to say could be - Crimson Education helped my daughter get into one of the top Universities in the US etc etc 

They helped with the application, and the interview, they even helped prepare my daughter /son for the interview.

TIP: If you can relate / have personal experience with getting support for your children, we'd love to hear from you!

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

No product required - just to talk about Crimson Education and their experience in helping students into top tier Universities in the UK / US

Main Concept
Script/Description of Scenes

Creator to have flexibility here on the relevant hook and script. 

Key Messaging 

  • You can even meet one of their experts at a local event. 
  • Celebrating 10 years of US and UK Admissions
  • Crimson Education is the world's leading university admissions consultancy, increasing the chances of students gaining admission to the Ivy League, Stanford, MIT, UCLA, Oxbridge and other top universities by 700%!
  • Crimson consultancy model sees our students receive individualised support in every aspect of their US/UK (or EU) application(s) — from university selection strategy, test prep and personal statement/essay support, to extracurricular mentoring and interview practice. 
  • For more details on the messaging, here is the landing page for the 10 year anniversary - https://10years.crimsoneducation.org/ 

Please refer to the full brief for talking points / key messaging! 

CTA - Book a consultation today with them today,

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
VMG Digital
Pronunciation
Social Media
Category
Marketing agency
About

We produce social media creative assets for clients on a global scale. 

Working with hundreds of clients across FMCG, Retail / Ecom, Tech, Travel and QSR's. 

We're constantly looking for UGC creators to represent our clients in a variety of feed, story and Reels ads.

Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Crimson Education
Social Media
Category
Other
About
Crimson Education is the world's leading university admissions consultancy, increasing the chances of students gaining admission to the Ivy League, Stanford, MIT, UCLA, Oxbridge and other top universities by 700%! Crimson consultancy model sees our students receive individualised support in every aspect of their US/UK (or EU) application(s) โ€” from university selection strategy, test prep and personal statement/essay support, to extracurricular mentoring and interview practice.
Brand Guidelines
No Harvard, no Princeton imagery (logos and buildings)
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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Submitted on:
July 5, 2024
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Submitted on:
July 5, 2024
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In Quality Check
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