GRWM: Morning routine with Doers of London
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
With this simple, yet effective skincare routine, start each day sharp and look well-groomed - no extreme morning rituals required!
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It's a 3-step routine with the following products:
1: https://www.doersoflondon.com/products/facial-cleanser
2: https://www.doersoflondon.com/products/hydration-serum
3: https://www.doersoflondon.com/products/hydrating-face-cream
Create a script that is natural and authentic to you bearing in mind the following structure and key points.
Topic:
The Ultimate Skincare Routine for an Energetic and Well-Groomed Appearance
Objective:
To inform and inspire the target audience about an effective skincare routine that ensures a fresh, energetic look without the need for extreme morning rituals like the 5 AM club, starting right from bed.
Key Message:
"With this simple, yet effective skincare routine, start each day sharp and look well-groomed - no extreme morning rituals required!"
Specific Points:
- Wake Up Moment:
Begin by showcasing a moment in bed, indicating you've just woken up. With a bare torso, demonstrate looking muscular and sharp as you rise from bed, emphasizing a healthy lifestyle and the immediate effect of good skincare.
- Fresh Start with Cold Water:
Transition to the bathroom where you start your routine by splashing your face with cold water, revitalizing your senses and skin. This step highlights the invigorating start of your day.
- Cleansing with Facial Cleanser:
Proceed to cleanse your face with the Doers of London Facial Cleanser and cold water. Focus on the cleansing action and the refreshing feeling it provides, setting the tone for a day of clarity and sharpness.
- Hydration and Protection:
Continue with hydrating your skin with the Hydra Serum and protecting it with the Hydra Cream. Highlight the importance of hydration and protection for maintaining healthy, vibrant skin.
- Benefits of the Routine:
Share how this complete routine contributes to a sharp start to your day and a well-groomed appearance. Mention the compliments you receive on your skin and overall energy.
- Personal Touch:
Add a personal element, like "I graciously accept those compliments about my skin."
Style and Tone:
- Inspiring and Accessible:
Write in a way that inspires readers to try this routine, with an accessible and friendly tone.
- Personal Experience and Authenticity:
Focus on personal experiences and feelings. Use the first person to emphasize authenticity and a real-life approach.
Visual Elements:
- Photos or short videos starting from the moment you wake up in bed, showcasing a fit and sharp appearance.
- Transition scenes of splashing your face with cold water and using the facial cleanser.
Call to Action:
- Check out www.doersoflondon.com for the products featured in this routine.
Fit, energetic, handsome
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
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These products keep their word – high quality ingredients, clean formulations in a green packaging that gives you the confidence and the time to focus on what’s truly important.
Casual and intelligent
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