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Project Summary

Project Name
Total Adblock - Frustrating Ads
Brand
Total Security
Brand
Website
Compensation for this project
$110
Duration
30-60 seconds
Format
Physical product
No

The Brief

Description

We are looking to run some Tiktok ads about our product Total Adblock.

Information about Total Adblock - 

  • This App allows you to block ads while browsing the internet, streaming videos and online shopping 
  • It's available for just 1.99

Ideally we are looking for UGC content like ones linked below but with creators to have their own spin on them

We will be using these ads for marketing purposes

If the creators would like to have access to the app to show on screen, we will share the test account below to gain access to the premium version of the app.

Please let us know if you have a second phone that can be used to show the phone in hand showing the app!

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Will not have a physical product but will need access to a 2nd phone to display and showcase the app on here.

Benefits and additional information about the app can be found at https://www.totaladblock.com/

Physical Product would be there phone displaying the app with the logins from the original description

Total Adblock can be downloaded from the Samsung Store or the Apple App Store

Main Concept
Script/Description of Scenes

Hook: 

Script:

""Do you realise how much ads are slowing down your smartphone? ""

""Ads take up SO much space! Websites take SO Long to load!""

Visual:

Hold phone and point to it, then throw it behind you in annoyance (visibly annoyed)

Show website with annoying ads and popups

Middle:

""Not only that, but they are annoying in general. ""

""If only there was a way to remove these ads for less than $2 …""

""That's where Total AdBlock comes in ""

""I use Total AdBlock to remove ads on my favourite websites when I'm shopping, reading news or streaming videos.""

""I've been able to save SO much time since installing it. ""

""Say goodbye to endless waiting""

Visual:

Show frustration on ads by tapping the screen multiple times

Shrug with phone in hand ( When mentioning, "if only there was a way" )

Show phone with Total AdBlock app on it (Turn on the adblocking feature - from red to green in app)

show websites with no ads (When mentioning how much time you save)

Ending/CTA: 

For $1.99, This ultimate mobile hack is offered at the same price as a cup of coffee

Why would you settle for ads ruining your browsing experience

Download total adblock today.

Visual: 

Sip coffee / out of a mug after the coffee reference

And then point back to the app on the mobile device

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
  • Don't mention any big brands such as Google Or Youtube when referencing streaming sites, we are not allowed to mention these
  • Don't call the product "Total Adblocker", this is a common mistake 

Thank you very much for taking the time to shoot our video!

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Total Security
Pronunciation
Social Media
Category
Software
About

We strive to provide round-the-clock, efficient protection for our users against viruses and malware. We also believe that intrusive ads are annoying & frustrating, so our Total Adblock software is designed to get rid of all these ads for good.

Brand Guidelines

Competitors: Norton, McAfee, Avira, Inspiration: HiSmile (like their videos), Google Chrome

Tone of voice

Professional but engaging, not opposed to using humour in the content that is created

Competitors/similar brands

Competitors: Norton, McAfee, Avira, Inspiration: HiSmile (like their videos), Google Chrome

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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Submitted on:
July 15, 2024
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