A&S Oat Bar Product review
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
To showcase Apple & Strawberry Oat Bar on social to help drive brand awareness and push sales. When talking about the brand it is always pronounced ‘the one 2 one diet’.
MUST BE COMFORTABLE SHARING RAW FOOTAGE IF REQUESTED
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To create an authentic lifestyle video promoting the new bar - Apple & Strawberry Oat Bar.
Create a script that is natural and authentic to you! Should feel organic, like chatting with a friend :)
Hook: It’s time to prioritise your health
Listed below are some talking points, but please do what you feel is authentic:
Key USPs:
• Have you got a busy lifestyle? No time to worry about your diet? Then it’s time to grab yourself a quick nutritious meal replacement from The 1:1 Diet.
• It’s time to prioritise your nutrition: 169 health benefits, (Like Folic acid helps blood formation, Vitamin A supports the immune system, Calcium helps maintain bones, Phosphorus helps support the teeth, high in protein + many more.)
• Want to improve your health!
• the best bit… one bar = one meal – it is a nutritionally balanced meal replacement that has 25 vitamins and minerals, an 13g of protein to keep you going
• Tastes so good: soft and sweet oaty goodness, creamy yoghurt coating, chunky bits of apple
• Only 203 kcals per bar
• Suitable for vegetarians.
CTA: It’s time to get yourself on The 1:1 Diet!
Audio with subtitles: talking with background music and native subtitles.
Output: Final edited video, with and without subtitles and raw files should we require to edit later on
MUST BE COMFORTABLE SHARING RAW FOOTAGE IF REQUESTED
DO:
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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The 1:1 Diet, originally known as The Cambridge Diet, was launched in the UK in 1984 and has helped thousands of people worldwide to lose weight and live healthier, happier lives. Through our inspiring Consultants, we provide meal replacements and products that help aspiring dieters to lose weight, and improve their health. Our meal replacements and products are specifically designed to ensure each dieter gets the correct amount of nutrients, whilst reducing their calorie intake.
We are a diet brand that has over 40 years of success at giving dieters weight-loss, whilst maintaining their success.
Huel
LighterLife
Weight Watchers
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Jane Plan
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Exante
Do:
Talk like a human
Use words and phrases your auntie would use
Be supportive, honest and positive
Be insightful and sympathetic
Use 1:1 when we’re talking about the 1:1 Diet
Use one-to-one when we are talking about our support and how we interact with each other
Don't:
Oversell anything or be pushy
Use jargon – it's off-putting
Use 20 words when 10 will do
Sound like you're a robot
Use other ways of saying 1:1 or one-to-one; it gets too confusing
Huel
LighterLife
Weight Watchers
SlimFast
Slimming World
Jane Plan
Shake that Weight
Exante
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