Guide for Pets Nutrition
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Create a captivating UGC video guide that highlights the benefits of Nature's Menu raw dog food meal plans and how they've positively impacted your dog's life. Share your personal experiences, tips, and feeding routines to help fellow dog owners make informed decisions about their pets' nutrition.
please be creative with your script/storyboard! there are 5 creators on this project, so the more variety and the more personalised and organic the better!
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Please create a script that is natural and authentic to you!
Key Points:
Must have a dog and include it in the creative.
Only showcase raw food in the videos.
Use "Natures Menu" (no apostrophe) in all content.
Minimize discount mentions, and if necessary, tie discounts to a "trial box."
Include captions within the middle square section of video frame
Keep videos within 10-20 seconds in length - BE CREATIVE!
About Nature's Menu Meal Plans:
- Natures Menu offers carefully curated subscription meal plans delivering nutritious raw meals for dogs.
- Meal plans include frozen raw nuggets and exclude other products like treats, wet or dry food.
Important Considerations:
- Emphasize the subscription nature of the service.
- Position Natures Menu as a high-quality brand worth the full price.
- Avoid devaluing the premium service with discount-centric language.
- Stick to the approved health claims: healthy digestion, small, firm stools, shiny coat.
- Only discuss raw frozen nuggets in the context of meal plans.
- Refrain from making comparative health or nutrition claims.
How the Meal Plan Works:
Start by providing your dog's information and preferences.
Customize the plan by selecting proteins, meat content, and flavors.
Claim your discount on the first box when you sign up, and cancel or pause your subscription anytime.
Enjoy free delivery of frozen meals on a chosen day. Freeze and defrost as needed before feeding
Examples of What to Say:
Highlight personal experiences with Natures Menu meal plans.
Mention the ease of feeding and customization.
Emphasize the convenience of the subscription.
Highlight the value of tailored pricing and nutrient content.
Stress the variety and appeal of the food.
Discuss the ease of serving and thawing the frozen nuggets.
Mention the quality and friendly delivery service.
Sample Script Ideas:
"Is your dog a picky eater? Customize Natures Menu for a fuss-free mealtime!"
"Natures Menu only uses natural ingredients, no artificial additives. See our ingredients list for transparency."
"Natures Menu provides all the nutrients your dog needs, so no extras are required."
"Benefits include healthy digestion, easy-to-pick-up waste, a shiny coat, and empty food bowls."
"Their 40+ years of expertise ensures quality frozen nuggets for your pet's health."
"Conveniently portion, serve, and defrost with no mess."
Some example scripts that we have already ran are listed below. Please do not repeated these scripts but they may give you inspiration when working on your own scripts
NEW: Please submit a 4x5 captioned version.
https://docs.google.com/spreadsheets/d/1opfwOCueJk6cfY1V3OLKURPXnnU9cB1J7-SeQ_FElAM/edit#gid=0
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NATURAL INGREDIENTS
NO SURPRISES
We’re pet people, always have been. It's why we started over 40 years ago, here in Norfolk,
on our mission to bring the most natural, nutritious and unprocessed feeding for our pets, in the easiest way possible for you.
QUALITY YOUR PET DESERVES
We believe that all cats and dogs should be fed real, natural meals. That means quality ingredients, prepared, packaged and delivered to the very highest standard. So that's what we do.
ONLY THE FINEST INGREDIENTS
From whole cuts of responsibly farmed meat to quality fruits and vegetables sourced from trusted farms, the ingredients we use are just like those you use to cook at home.
DELIVERY YOU CAN RELY ON
It's really important to us that your pet's food arrives in perfect condition. We use delivery experts as well as our own fleet of temperature-controlled vans to make sure that happens.
A TEAM OF EXPERTS
Everything we do is crafted by our passionate experts. That's why we have our very own in-house veterinary team. They're all big natural feeding advocates, involved in everything from product development to teaching other professionals about the benefits of a natural diet.
Bella & Duke, Butternut Box
Casual but informative
Bella & Duke, Butternut Box
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