Aurelia - SPF50 - Myth
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
The Brief
The content will be for ads, so no posting to organic handles will be required. In an effort to generate more sales and traffic from social media, we want to create a video that speaks to the nature and core benefits of Aurelia.
For this specific creative we want to do a myth hook for wearing SPF.
Target Demo: 18+, interest in skincare
Shooting Specifications:
- Camera Shots: Product, product in hand and face shots in the sun
- The product is for morning use, should be filmed in this lighting
- Please keep the background plain and simple to avoid distractions
- Add an additional 1-3 seconds at the start and end of all raw clips
- Please film in a quiet location (avoid fans/AC other loud devices in background)
- Do not add any filters or colour grading to submitted content
- Avoid any clothing with logos
Inspiration:
- Engaging Myth Hook provided at the beginning of the video entices viewers to continue watching.
- Stichting multiple quick scenes together keeps users engaged for longer (“Quick cuts”)
- Model is shown placing and rubbing in product (Showcasing product consistency)
- Text overlay quickly informs users of the USPs
- Music makes ad more engaging.
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Experience the magic of multi-purpose skincare with Aurelia London's latest creation. Our Hydrate & Protect Anti-Ageing SPF50 Moisturiser is more than just sun protection—it's a powerful anti-ageing moisturiser in a lightweight, hydrating formula. Say goodbye to complicated routines and hello to simplicity and efficacy!
With skin-calming postbiotics derived from probiotic cultures combined with niacinamide and hyaluronic acid, this intelligent lightweight product helps to strengthen and restore your skin barrier. It is suitable for all skin types and tones, non-pore clogging, plus undergoes dermatological testing to ensure compatibility with even the most sensitive skin types. This latest facial SPF is designed to elevate your skincare routine to new heights. With broad-spectrum UVA and UVB protection, your skin is shielded from harmful rays while basking in luxurious hydration.
The final creative will only have music.
Hook:
SPF is the only product you need this summer
Ideals:
- Please show the product being placed on the face and rubbed into the face and neck.
Main Body:
- The main body of the video should follow a similar structure to the below, while still ensuring your personality is included.
- Scene 1 (creator showcases face in the sun)
- Scene 2 (creator shows product to the camera)
- Scene 3 (creator applies product on each cheek and forehead. Creator then gently rubs the product over the face + neck.)
- Scene 4 (Creator displays moisturised face by slightly moving face to show it glistening in the light)
Do’s and Don'ts:
- Creator should not refer to any other product during filming
- Creator should not have any other products in shot, especially other skincare brands
- Creator should not use filters
- Creator should not wear makeup in the content
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Aurelia London is a multi-award-winning luxury skincare brand offering products that work with your skin's natural process to give you your optimum healthy skin. Aurelia strives to empower women with the confidence to embrace real skin and unfiltered beauty. We use modern biotics that support inside and out beauty, to create holistic skincare products and beauty supplements for an effortless beauty routine. Our innovative biotic skincare is delicately formulated to be kind to your living skin microbiome, balancing and enhancing to support the skin's natural processes.
- Powered by biotics and peptides for healthy, glowing skin
- Delicately formulated to support a healthy microbiome
- Dermatologically tested to be gentle on sensitive skin
- 95% natural or bio-identical ingredients
- Luxury textures and natural aromas that feel like a treat
Caudalie, Elemis, Medik8, Pai Skincare
We talk like you because we’re just like you. Still premium, but relatable, you know? We bring the positivity, because our products have the power to make a real difference, to fill you with confidence. That’s why we the Aurelia glow is at the heart of everything we do. We always focus on the way Aurelia makes you feel, before we get into the detail of our products.
ABOVE ALL, WHEN WE TALK WE ARE:
AUTHENTIC
We never overpromise or oversell. Our product does the talking. We stand by our beliefs, because customers respect our integrity.
PREMIUM
We are premium because we use the best ingredients. Aspirational because true selfcare is the ultimate luxury.
POSITIVE. PROUD.
You should feel the energy and glow through all our communications. We believe in our product and love to educate, but never push or dictate.
Caudalie, Elemis, Medik8, Pai Skincare
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