This project requires a physical product
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This project requires a physical product
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
HOLY UGC: Price
Brand
HOLY Energy GmbH
Brand
Website
Compensation for this project
$110
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

We'd like a fast cut unboxing style video for paid ads.

The products are as follows: HOLY Energy Starter Pack and 2 x HOLY Energy flavour tubs. 

Videos should communicate the benefits of HOLY (education) and highlight the discount we have on the HOLY starter packs. (full scripts provided below)

For more product info check out our slide deck: https://www.canva.com/design/DAF65Uve9VI/672PWyECoE2DL_eGl3-v0Q/edit 

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

HOLY Energy® is your tasty and healthier alternative to conventional energy drinks - without sugar, without taurine and without artificial flavourings. Instead, HOLY Energy® offers you a fruity, intense flavour paired with a long-lasting energy boost thanks to NewCaff® and many other functional ingredients. And with less than 20 calories per serving.

Main Concept
Script/Description of Scenes

You're encouraged to take creative liberty while sticking to the key points / theme of the script.

Preface: Please go careful when removing trial boxes from the housing in main box as this can be fragile and we’ve had some instances where it has ripped. This doesn’t affect the product in any way just the presentation. 

NOTE: To film HOLY Energy starter pack - Please remove Iced Tea and Hydration packs from larger box.

NOTE: For Price angle please prepare a HOLY using the Flavour tubs provided. 

Contents of box should include: Shaker, HOLY Energy sample box

Note: Angle is to present cost effectiveness of tubs with a CTA to starter pack to find favourite flavour.

Hook:

A healthier energy drink at only 0.80p per portion??

Slam flavour tubs on the table (0.80p per portion) 

(preparing a HOLY from the tub - presenting multiple flavours)

Education:

Treat yourself to healthy Energy with a clear conscience!

HOLY contains no sugar, no artificial flavourings and less than 20 calories per serving. 

And best of all, it tastes super fruity and delicious. (pop up reviews around the screen https://drive.google.com/drive/folders/15nMptvtvDm5QEqkwjbZ8zXH-62dxPnAo )

With HOLYs risk-free trial you can test all the flavours, no strings attached.

Love it or your money back!

To find your favourite flavour grab a Starter Pack NOW (show HOLY Energy starter pack on screen)

Use code HOLY to save £5 on your order!

Additional information

We'd like a box with "use code: HOLY for £5 off your first order!"

Example below:

https://www.instagram.com/p/C2nljjWL851/

DOs

  • Get creative with the shots! Show them in motion so viewers can feel the energy
  • Remove sticker from bottom of shaker
  • Please film in natural / bright light. Ring light also works
  • Add engaging captions to your video! (example: https://www.instagram.com/p/C1ms33sgMQy/#advertiser )
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off
  • Pixelate any other drinks you show

DONT's

  • Do not rip the box, the presentation should not look messy
  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.

Additional specs: 

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
HOLY Energy GmbH
Pronunciation
HO LEE
Social Media
Category
About

We're here to revolutionise the soft drink industry!

HOLY contains zero sugar & less than 20 Kcal per serving. 100% natural fruit flavours and colours - without any questionable ingredients like taurine! We've also thrown in a bunch of vitamins and nootropics to improve concentration and performance

Brand Guidelines

Sneak are our main competitors in the UK 

Tone of voice

Casual, funny, high energy

Competitors/similar brands

Sneak are our main competitors in the UK 

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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