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Project Summary

Project Name
Gameplay Reaction to Funny Trivia Game
Brand
Relatable
Brand
Website
Compensation for this project
$600
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

We are looking for creators to create organic-style funny UGC to promote our trivia game 'Jokes on Who?'! This project is for 6 videos. You need to involve at least one other person in your video, this can be a partner, friend, sibling, etc. Majority of the filming can be done in one sitting (with some outfit changes, so each video looks like a different time) to create snappy edits, as shown in this example. 

TIP: Let us know who you can feature in the content, and attach any previous examples of funny organic-style UGC

# Variations
Additional Variations
0
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Joke on Who? Is an actually funny trivia game about pop culture’s most famous figures. But this one has a twist: the clues are written as those icons’ social media posts. Guess who the person or character is by listening to a series of social posts. Character cards are split into 3 categories to hint at whether they’re dead, alive, or fictional: Past, Present-ish, and Character. When guessed correctly, you earn points to move around the board. The sooner you guess the answer, the more spaces you move. The first person to reach the end of the board wins!

Main Concept
Script/Description of Scenes

Musts:

Shoot a 30-60 second organic UGC style video playing 1-2 rounds of the Jokes on Who? 

  1. Replicate this format to make sure that the game box is in full view. 
  2. Ideally play with at least 1 other player. 
  3. Pick a pop culture figure who is current and relevant. 
  4. Video should be around 30-60 seconds in length. 
  5. Between each hint, take a guess who the hint might be talking about! The wackier the answer the better, but make your guess quick. 

Minimal editing required. This is a UGC video, we don’t need crazy production value and over the top editing, just quality gameplay

Note: You do not need to use the game board for your videos, just the cards and the card holder with the inclusion of the game box. 

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Relatable
Pronunciation
Social Media
Category
Other
About

We find, make, and share the most relatable stuff out there. You may know us from our world-famous viral party game, What Do You Meme. Since making our debut in 2016, we've been busy creating hundreds of games and products that make life more fun. And the best part is... we're just getting started.

Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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