HL - Performance Optimised Customer Testimonial
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like to create our own version of this Keeps video in a Performance Optimised Style. This works by introducing the problems customers may face, providing a solution, giving a walkthrough, handling objections and ending with a clear CTA.
We're really keen to have a more dynamic video than we've seen before with high video quality.
For this video, you'll need to show yourself and the product in at least 3+ different locations and outfits.
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Hook 1: This was my hair before and this is my hair now [display a photo where you appear to be experiencing thinning hair, patches of baldness etc.]
BODY
I used to struggle with hair loss, I first noticed it was I was about [age] , my hairline started receding and then it got worse.
I was always under the impression, that there wasn't anything I could do about it. Mates would just tell me to buzz it all off.
A friend at work recommended me MANUAL. He'd seen great success with their products. [showing product in a bathroom just like inspo video]
So I decided to give it a go.
It's as simple as filling out their free online hair assessment. [please show a screen recording of our online hair assessment, ideally the section which shows image examples of hair loss here https://www.manual.co/n/hair-loss/quiz ]
A Clinician will then recommend you the best course of treatment.
These are prescription-strength treatments by the way. None of that rosemary oil rubbish. [please have a clip of yourself spraying the product into your hair in a bathroom mirror]
Personally, I started seeing growth around the 6 months mark. But the best results after a year, you just need to give it time and trust the process. [a good shot would be grooming hair in mirror/to cam with an expression of pride]
CTA direct to cam:
My advice to you, if you are struggling or concerned about hair loss check out MANUAL's website and try their hair assessment.
- The customer needs to show them self and the product in at least 3+ different locations and outfits.
- A mixture of close-ups, mid-shots and wides of both the product and subject.
- The start needs a strong visual hook to capture attention. A simple face to camera will not work effectively as a scroll-stopper.
- Cut every 1-2 seconds to ensure pacing is kept strong.
- Please can the subtitles be in the Reels rectangle format with a MANUAL green theme throughout the video
- Please ensure MANUAL if ALWAYS written in Caps
- Please hide the 5% on the minoxidil bottle using camera angle, thumb placements
Hook 2: This was my hair a year ago, this is my hair now
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We’re challenging the outdated notion that real men shrug their shoulders and carry on.
By empowering men with all the information and choices they need to proactively own their wellbeing, we can turn a corner.
We’re here to be your own personal manual. A guide to owning your health and happiness. Giving you all the tools you need to be good to you.
These are the principle that we follow for content creation
- Demystify the condition: We instill a sense of empathy with our audience. We show that their condition affects a variety of multiple men, and they are not alone.
- Science behind the condition: Our medical team explain the condition i.e Hair Loss, in a down-to-earth, accessible and easy to understand scientific way
- Demistyfy the solution: We outline that there is hope out there. We present our range of solutions to treat the problem
- Science behind the solution: Our medical team explains the solution i.e our products, in a down-to-earth, accessible and easy to understand scientific way. Also highlighting all the difficult parts of the journey i.e. side effects, timings etc.
- Social proof: We back up our solutions with customer testimonials, before and after imagery, press clippings etc.
we look at hims (UK and UK) and keeps (US based) for hair loss mainly
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