DR.VEGAN Hair Saviour
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Generic brief information for all
We're looking for an authentic direct-to-camera testimonial, that feels like a friend sharing advice. Please use the brief as a base and feel free to tweak, make it your own and incorporate your own experiences that relate to the product.
We're also keen to showcase the product in the shot and ensure there is enough room so we can crop to different format sizes including horizontal.
Structure of Testimonial
- Address common symptoms, call out the problem - talk about your personal experience with the health concern, you can even mention past things you’ve tried that didn’t work
- Position product as a solution to that problem
- Share positive results that you’ve personally experienced with the product
- Re-affirm decision by highlighting key USPs
- Reiterate positive impact
- Mention whether you would continue to take it and Encourage viewers to try it too
Inspo: https://www.instagram.com/reel/CjqOcfLg4vV/?igshid=YmMyMTA2M2Y%3D
Format story, square and horizontal
Length longer than 60 sec
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Visual: Speaking directly to camera, in a scene like a vanity area where you would usually do your hair.
Hook options that can be used as is or as inspo
- Today, I'm spilling the tea on the secret behind my hair transformation
- Who doesn't love that 'just-stepped-out-of-the-salon' feeling? Well, guess what – you can have it every day!
Script Points That Can Be Included:
[Visual: clip of hair being combed GRWM style intro]
Imagine achieving that 'fresh from the salon' look every day.
[Visual: bring product into frame]
Thanks to Hair Saviour, it's not just a dream – it's my reality. Skip the salon appointment and take care of your hair from the root.
[Visual: hold up product]
Hair Saviour has been my ‘Hair Saviour!’
I was so tired of dry, damaged hair. I needed a change and after some research I realised, I needed to change things from the inside out to really make a difference.
[Visual: keep holding it throughout the video]
So I found DR.VEGAN online, they developed Hair Saviour to be a really nutrient-rich formula with nourishing ingredients that help support your hair from the roots. It’s got MSM, AnaGain, Saw Palmetto, Silica, Alfalfa and Biotin and more.
One thing that interested me was AnaGain. I haven’t seen this much so I was wondering what it does. And the website does a fantastic job of explaining the ingredients they have in their products. So it’s basically made from pea sprouts! And actually, there is a clinical study done that showed it can help with increasing hair growth by 78% in a 3 month period! Like wow that is amazing!
And the reviews spoke for themselves. So many people have found it has helped make their hair feel thicker and less brittle. It convinced me to give it a try to! I mean at this point, I will try anything!
[Visual: comb hair or touch hair, show the difference, show shiny, glossier hair, show fullness and thickness]
I tried it and literally wow what a difference it has made! My hair is thicker, stronger, and totally transformed! And after just 30 days! I was very surprised to start seeing a difference that quickly.
[Visual: hold up product]
CTA:
My hair is thriving!
This is the best hair supplement and you can’t convince me otherwise.
It’s so good, I’ve made a subscription!
[Closing shot: Confidently flaunting salon-worthy hair]
DO:
- Please film in natural bright light
- Add engaging captions to your video, and remember to submit the version with and without.
- Shoot high-res
DON’T:
- Don’t say tablets, say capsules instead. (Capsules are much cleaner!)
- Don’t over edit photos, we like natural for body positivity.
- Don’t have more than 2 capsules out at a time for regulatory purposes.
- Don’t take our product alongside other brands and especially not tablets.
- Don’t show the pouch ripped open in photos, it should be sealed.
Other visuals to film, that can be slotted in:
- Showing the package come through the letterbox
- Unboxing
- Taking one capsule
- Depicting the pain points
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At DR.VEGAN we care about your health, whatever your diet. Everyone deserves to support their own health without compromising the planet. Our supplements are formulated to protect both simultaneously.
We bring clarity, ethics and expertise to your nutrition and wellness. Made in the UK and led by science, our unique formulas are created by expert nutritionists with clinically studied plant-based ingredients, that work.
We use the most bio-available, effective ingredients at optimal levels to make a real difference to people's lives. Our formulas contain zero nasty additives, zero animal ingredients and zero bulking or anti-caking agents. Clean, 100% vegan and accessible for all. Packaged in plastic-free and home-compostable pouches, with your stylish and convenient refillable Pill Tin in your first order. We're plant-based inside and out.
https://www.wildnutrition.com/
https://www.yourheights.com/
We are expert and honest. We educate people in nutrition and health, but also like to break taboos and discuss topics openly so no one feels they are alone in their health concerns.
https://www.wildnutrition.com/
https://www.yourheights.com/
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