Wet & Dry Cat Food (PDOL - 13)
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Creator Brief:
- We are on the lookout for a cat mum or dad to film a scripted ad about wet and dry cat food with their furry friend.
- We want the video to be as natural as possible, so whilst we have provided a guideline script, we are happy for you to adapt the way things are said to make it more natural for you to say.
- We do ask that you try to retain the meaning and that you do not amend any of the hooks.
- We will send a complimentary wet and dry food of your choice for your cat to enjoy!
Pet Drugs Online is an online pet store that stocks everything from prescription medication to food and toys.
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We will send you a wet and dry cat food option of your choice from petdrugsonline.co.uk
Hook 1
Is your cat a fussy eater? Feeding wet and dry food has transformed {cat name}’s mealtimes!
Body
Our cat (name) was constantly turning his/her nose up at mealtimes, and we were worried he/she wasn’t drinking enough water.
Our vet recommended we try mixing wet and dry food and now he/she gobbles it all down!
It’s great because we know (cat’s name) is getting hydration from wet food, which reduces the risk of urinary issues, and the dental benefits of dry food help keep his/her gnashers in shape!
We now have peace of mind that (cat’s name) is getting all the nutrition he/she needs, AND we’re not constantly throwing away old food!
CTA
Pet Drugs Online has over 200 wet and dry cat food options and we use their Easy Repeat subscription service so we never run out!
Try mixed feeding for your cat’s next mealtime and shop for everything you need from Pet Drugs Online.
DO
- Please film in natural bright light
- Send the Raw content
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Hook 2
Here’s 4 reasons why my cat loves a mixed diet!
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