Rocketo Ingredients
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
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The video is split into two sections. (1) The Hook (the first 3-4 seconds of the video). And (2) the main section (the final 10-15 seconds).
The opening hook will be the same for each, with the main section and ending varying, giving different levels of details and callouts.
*Opening hook
Image/Content
A panning shot of the separate ingredients used to make up the recipe (e.g. beef, coconut flakes, chia seeds, parsley, sunflower seeds), on a chopping board or wooden counter top, to show what goes into the final product.
Voiceover
”The freshest, organic ingredients for your dog”
Main part of the video (2 different endings)
This should sound as close to natural speech as possible, so leave in a few ‘umm’ and ‘urr’ and other glottal stops.
Ending 1: **Bowl of Rocketo - fluffed up, looking appetising and dog excited to eat
Content**
Transition to a bowl of Rocketo already prepared, a dog then walks into shot and start eating. Text overall of “Made using only **fresh ingredients sourced from organic and wild, responsible suppliers”.
Voiceover**
*”everything is sourced from organic and responsible suppliers”
”it’s all the benefits of raw but dehydrated, so no bad smell and it doesn’t take up precious space in my freezer”
”DOG NAME has had more energy since switching to Rocketo and I feel good knowing I’m feeding him/her something nutritious”*
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Experience in shooting for high quality food brands AND has a dog, must have an atheistically pleasing kitchen with good natural light
For every video, we need a 1x1 and a 9x16 version made. Everything should be subtitled in Instagram native.
Subtitle style
This can either be fast cuts for each word with subtitles over the entire screen, or Instagram native subtitle style but rolling upwards as the voiceover goes along.
Aesthetic
This should be filmed in an aspirational kitchen with natural lighting.
**Ending 2: Benefits of each ingredient
Content**
Zoom in or cut into main ingredients and call out benefits (e.g. Beef, rich in protein and omega fatty acids) with overlayed text. Cut to dog walking into shot and start eating bowl of Rocketo.
Voiceover
*”beef is so rich in protein and vitamins”
”coconut flakes contains healthy fats that are amazing for his/her coat”
”chia seeds are packed full of omega-3 and 6”*
”DOG NAME loves it and I feel good knowing I’m feeding him/her something nutritious”
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Client Obsession
It starts with you the client, and we work back from there. This is core to everything else we do. That means the relentless pursuit of opportunity for your business, and a deep understanding of both your business, and your customers.
Bias for action
We have always been doers. It's intrinsic to our entrepreneurial characteristics. We won't ever sit on an idea until our next catchup, we'll bring it to you when we have it. If 80% of life is showing up, we'll be first to the starting line.
Clear Communication
We hate jargon and unclear comms. Verbosity is the enemy of action. We will be clear when we talk to you. It is also the very best way to speak to customers too.
Curiosity
Great marketing is about curiosity. Why does something work? What others ways could it work? We'll be contrarian when we need to because often the best ideas are counter-intuive, and start with curiosity.
Makers and Hackers
We hate bottlenecks. When we were early employees in startups we knew everyone had to get stuck in. That might mean hacking some thing together in Zapier if it means getting it done today rather than next month.
Brands we love include Athletic Greens, Huel and Glossier
We are the voice of our consumers
Brands we love include Athletic Greens, Huel and Glossier
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