Color by Number Despicable Me
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We are launching a unique campaign to promote our game Color by Number in a way that feels 100% organic and seamlessly blends into the "For You" page of users. This campaign will leverage the upcoming release of Despicable Me 4, capitalizing on the excitement around the movie to create engaging and relatable content.
.svg)
.svg)
Color By Number is the ultimate pixel art coloring app designed for young women aged 15-30 (strong US presence) who love to color.
the app's features include its stress-relief benefits, free access, and customization options (import images features - you can import photos of your pet and paint it!)
:sparkles: Why play CbN? :sparkles:
Relaxation & Stress Relief: Color By Number is your go-to destination for relaxation. Say goodbye to stress and anxiety as you immerse yourself in a calming coloring experience.
Free & Customizable: Enjoy endless coloring fun with our app, with thousands of free images to color! Plus, import your own images, from adorable pet pics to breathtaking landscapes, and turn them into pixel art masterpieces.
https://play.google.com/store/apps/details?id=com.tfgco.apps.coloring.free.color.by.number&hl=en
https://apps.apple.com/us/app/color-by-number-coloring-games/id1317978215
Please create a script that's authentic and natural to you! Remember to share ahead of filming :)
Key Campaign Elements:
- Objective: Drive engagement and downloads of the Color by Number app by creating content that feels natural, fun, and relevant to the upcoming Despicable Me 4 movie.
- Target Audience: Young girls up to 25 years old, who are fans of creative and relaxing mobile games and are excited about Despicable Me 4.
Content Guidelines:
- Theme Integration:
- Incorporate elements from Despicable Me 4, such as popular characters (Minions, Gru, etc.), themes, trends, etc.
- You can, if you want, to showcase Color by Number images featuring Despicable Me.
- Organic Feel:
- Create content that feels like a natural part of your feed. Share your genuine excitement for both the game and the movie.
- Use storytelling to connect with our audience.
Some references of what a "organic content" should look like:
- https://vm.tiktok.com/ZMrhVA6NE/
- https://ads.tiktok.com/creative_preview/shared/ca9674aca49d4cc7b9248405d5bb05a7
- https://vm.tiktok.com/ZMrhVug7m/
- The first half of this ad: https://ads.tiktok.com/business/creativecenter/topads/7349251810845917185?countryCode=US&from=001110&period=30
- https://ads.tiktok.com/business/creativecenter/topads/7230877067348475906/pc/en?countryCode=US&from=001110&period=30
Key Messages:
- Highlight the relaxing and creative aspects of Color by Number.
- Emphasize the excitement around Despicable Me 4 and how the game connects to it.
- Encourage followers to join in the fun and share their favorite pics (optional).
- Final Tips:
- Be authentic and have fun with the content.
- Make sure the promotion feels like a natural extension of the usual posts on the audience's 'For You'.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
.svg)
Wildlife Studios is one of the largest mobile gaming companies in the world.
Founded in Brazil in 2011, our company has grown to become a truly global organization. Our offices are located in the United States, Brazil, Argentina, Ireland and Israel – and we’re still expanding. Today, our portfolio of over 60 games engages billions of players around the world.
Here, we create games that stand the test of time. Games that will excite, intrigue, and engage you for years to come!
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.