2. Reclaiming Life: Weight Gain and Bloating
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
This video will cover how Harmonie Daily helps menopausal women deal with symptoms (vaginal dryness and low libido) and improve intimacy with your partner. Of course, the creators are free to contextualize based on their own experience. The most important thing is to project the customer into moments they can also experience.
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https://umawell.com/products/harmonie-daily
Harmonie Daily® provides lasting, hormone-free relief for 48 menopause symptoms. Drawing on over 20 years of scientific research, our powerful formula targets hot flashes, night sweats, sleep, fatigue, anxiety, brain fog, weight gain, blood pressure, vaginal dryness & more. Harmonie Daily is specially formulated with all of the essential vitamins, clean phytoestrogens and science-backed ingredients that your body needs to tackle the daily struggles of perimenopause, menopause, and postmenopause.
Doctors Recommended Formula: Harmonie Daily has earned recommendations from over 30,200 doctors worldwide.
Tailored for each stage: Ideal for perimenopause, menopause and postmenopause
Soy & hormone free: 16 plant-based ingredients at clinical dosage levels
VERBAL / SCRIPT: Please film this directly to camera in a well-lit environment.
HOOK: (create one that is relevant to you, the below are just examples. They don't necessarily have to be posed as a question!)
- Are you missing out on life’s moments due to relentless menopause symptoms?
- Do you find menopause symptoms stealing away precious moments?
- Are you amidst the battle against menopause symptoms, longing for relief?
- Are you struggling with menopause symptoms that hinder life's joys
- Ever imagined how a day free from menopause discomfort feels?
- Are you struggling with menopause symptoms and longing for relief?
- Do you battle daily with menopause discomfort?
- Are you facing the daily turmoil of menopause?
BODY:
[example script, please tweak to make it your own]
"Hello, I'm [Susan], and I'm in my [age]. I've always taken pride in staying in shape and maintaining a healthy lifestyle. But when menopause entered the picture, it felt like I was facing a whole new set of challenges. Weight gain, clothes feeling tighter, bloating, and restless sleep became the unwelcome companions of this new chapter in my life.
The weight gain was particularly frustrating. It seemed like no matter what I did, those extra pounds just wouldn't budge. My once-favorite clothes felt increasingly snug, and I found myself avoiding certain outfits altogether. Bloating made me feel uncomfortable and self-conscious, especially when I wanted to enjoy a nice meal with friends.
The worst part, perhaps, was the restless sleep. Night after night, I'd toss and turn, unable to find the peace and rest I so desperately needed. It was as if menopause had disrupted my life in ways I couldn't have anticipated.
That's when a close friend recommended a solution that had worked wonders for her during this challenging phase: Harmonie daily. I was intrigued by its blend of natural ingredients. It was reassuring to know I was choosing a more holistic approach to address my struggles.
Over time, I began to notice a real difference. The weight gain didn't seem as insurmountable, and my clothes started to feel more comfortable again. The bloating became less frequent, and I felt more at ease in social situations. Best of all, my sleep started to improve, and I woke up feeling more refreshed and ready to tackle the day.
Harmonie daily has been my trusted companion through this journey, helping me regain control over my body and my life. It's more than a supplement; it's the support I needed to navigate the challenges of menopause and regain a sense of confidence and well-being."
VISUALS:
- Showcase how Harmonie Daily assists women in overcoming the social hurdles posed by menopause symptoms, enabling them to embrace and cherish life’s important moments again.
- Begin with a relatable scenario showing the intimacy challenges posed by menopause symptoms (e.g. having trouble falling asleep)
- Include to face to camera testimonial of you sharing how Harmonie Daily has helped them regain control, confidence, and participate in life’s moments that matter.
- Show contrasts of before-and-after scenarios, emphasizing the positive change Harmonie Daily brings, like having a movie night with partner, looking happy before getting ready for bed.
- End with an empowering call-to-action encouraging viewers to reclaim life’s cherished moments with the help of Harmonie Daily.
You are encouraged to film various b-roll footage, that will be weaved into the video
- waking up in the morning
- working from home
- making cup of tea
- cooking food
- playing with kids
- meeting friends
- depicting discomfort (e.g. in bed looking uncomfortable, or looking at self in mirror)
- depicting relief, reclaiming life (happy at social gathering, smiling with family and friends, chatting on the phone)
- taking 1 - 2 capsules a day
- going on a walk, selfie-style
- holding up the package and smiling to the camera
- product close ups
- anything else you can think of that can make the video more visually engaging
Rachel and Pilar at Twirl will work closely with you and provide guidance to create the video. Please upload individual files (e.g. script direct to camera and visuals) to Twirl, when you are ready. We will also edit your video and check you are happy with the final outcome before submitting to the client.
DO
- Please film in natural bright light, and keep your background neat and not cluttered
- Wear neutral colours
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app.
- No blurry footage, not being able to see the product or you clearly
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We’re on a mission to provide naturally effective solutions for perfectly natural symptoms. Laboratoires üma is a French laboratory focused on helping women live longer, healthier lives. We’re on a mission to provide naturally effective solutions for perfectly natural symptoms. We create non-prescription solutions that treat women’s health issues, using ingredients from nature as often as we can to maximize effectiveness and relief.
Rooted in our belief that women deserve the best, most-informed, well-researched tools to manage their health, we're dedicated to bringing advanced, innovative, and naturally sourced solutions to a woman's menopause journey. We aim to change the narrative of menopause, allowing every woman to discover her inner goddess.
Laboratoires üma
Competitors: Mpowder, Flovitamins, neuaura.co, Promensil, Estroven
Empowering: our products are designed to help women navigate through a significant life change. Our language should inspire confidence and independence, making our customers feel strong and capable.
Informed and Educative: Given the scientific backing of our products, our voice should reflect a sense of authority and knowledge. We use language that shows we're an expert in our field. You want to educate our audience about menopause, its symptoms, and how our products can help.
Relatable and Understanding: Understanding that menopause can be a challenging time for many women, our tone should be compassionate and empathetic. It's essential to communicate that we understand what our customers are going through and are here to support them.
Positive and Optimistic: Emphasize the positive aspects of this life stage and how our products can help make this transition smoother. Our tone should be uplifting and hopeful, focusing on the potential benefits and improvements in quality of life that our products can bring.
Authentic and Transparent: We are honest and transparent about our products, our ingredients, and the results customers can expect. This builds trust with our audience.
Professional yet Approachable: While maintaining a professional tone, it's also essential to be approachable. This helps build a connection with our audience and makes our brand more human and relatable.
Competitors: Mpowder, Flovitamins, neuaura.co, Promensil, Estroven
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