Swimcap (US) - Chlorine Hair Protection Water Resistant Mask
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a video showing how you use Swimcap to protect your hair when sunbathing and swimming!
TIP: Please share any relevant examples in the travel space
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Swimcap Chlorine Hair Protection Water Resistant Mask - https://www.philipkingsley.com/swimcap.html
Protects hair from chlorine, sea-water and UV rays.
Please create a script that is natural and authentic to you!!
HOOK: Start with something like "I've found my go-to product to keep my hair bouncy and shiny whilst I'm on vacation! You have to try this!"
This video should communicate why Swimcap is an essential part of your summer hair routine. We want this content to be a fun demonstration of how it can be used on your staycation or vacation.
CONTENT COULD INCLUDE:
Unboxing your Mask and mentioning any vacations/trips you have booked this year and how you use it when you're away in the sun and the pool! After showing the routine and how you style your hair with Swimcap, pack it in your suitcase along with your swimwear and sunglasses ready for your holiday!
HOW TO USE:
- Start with damp hair and apply in sections and comb through.
- Leave the treatment on your hair to guard against sun, salt water and chlorine, while sunbathing and swimming.
- To remove, rinse well and double-shampoo using the appropriate Philip Kingsley Shampoo, for your hair texture.
KEY BENEFITS:
- Water resistant
- Contains UV absorber
- Prevents colour fade
- Hydrates and conditions
- Shields hair against chlorine and salt water
- Sulphate, paraben and cruelty free
- 100% recyclable
- Suitable for all hair texture
- Fun fact!! Swimcap was originally developed for the US Olympic Synchroniszed Swimming Team
NOTE: It would be fab for the background of the video to have a summer vibe to it
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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We adopt a hollistic approach to hair care, caring for your strands from the inside out. We consider all factors that can impact hair health, and our products cater to every hair texture.
Ouai, Kerastase, Davines, Briogeo, Coco&Eve, Olaplex, Living Proof
Casual, yet premium.
Ouai, Kerastase, Davines, Briogeo, Coco&Eve, Olaplex, Living Proof
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