Vegan Wondershake [final]
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a first-person account of how vegan Wondershake has helped someone in their daily life. In the style of a UGC/tiktok video. The video should start with the person showing the tub, then moving onto them making up a shake and consuming.
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https://www.theproteinworks.com/vegan-wondershake - A vegan protein that tastes like a dairy shake with a smooth and creamy texture. 20g Protein and 94 calories per serving, low in sugar, fully plant-based
Hook: Why is nobody talking about Protein Works Vegan Wondershake |
Script: - The world's first vegan protein shake that tastes just like dairy
- A shake that aligns with my values, without compromising on taste or texture
- Perfect for helping me reach my protein goals as well as feeling fuelled and energised
- Convenient for on-the-go or as part of a breakfast shake
- Each serving contains up to 20g protein for just 94 calories - it's an absolute game changer |
CTA: Whether you're a full-time vegan or just want to add more plant-based protein to your diet, Protein Works have made it even easier to add protein to your diet
Vegan or flexitarian
Links:
- https://app.wetwirl.com/creative-center/share-video?id=456
- https://app.wetwirl.com/creative-center/share-video?id=3277
DO
- please film in natural bright light
- Add engaging captions to your video! remember to submit the version without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- don't sound like you're reading off a script
- don't film via TikTok app. MUST use CapCut or similar.
- no blurry footage, not being able to see the product or you clearly
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Protein Works is a nutrition brand with a strong sports nutrition legacy. Our mission is to make The Best Shakes on the Planet (this is also our slogan). At Protein Works, we manufacture a wide range of protein shakes, complete meals, and snacks designed to make healthy living easier, tastier, and more accessible. Innovation and a deep care for our customers is at the core of all the products we produce and all the services we deliver. Three pillars driving our unique brand proposition:
Making healthy eating enjoyable through shakes and meals that deliver an amazing experience and superior flavour.
Innovating fast and with purpose to ensure we are constantly refining our service and product offering
Caring for our customers by offering world-class service
Target audience:
People interested in protein shakes and complete meals ages 25-55. An equal split of male and female. We are looking to target everyone who is actively looking for healthy and delicious shakes, complete nutrition meals, and snacks. Note that our audience is not comprised exclusively of gym goers; it is made up instead of people from different ages and backgrounds looking to fuel their days in a healthier, tastier, and convenient way.
Who are your main competitors or any other brands you look at for inspiration?
Professional but friendly and approachable.
Who are your main competitors or any other brands you look at for inspiration?
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